Manager, Premium

Anheuser-Busch • Sacramento, CA

2d • Hybrid

About The Position

The Manager, Premium is the local market owner of field execution as the key connector of our Premium field programs to our wholesaler partners. This position will report to the Senior Commercial Director and will oversee High End and Beyond Beer brands execution at the local level. You will work directly with wholesale partners for market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing and execution of sales and marketing plans through the company distributor network and field initiatives. They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office.

Requirements

• Live in Market – Sacramento or Fresno, California
• Bachelor’s Degree highly preferred, concentration in Business Administration, Management or similar field highly preferred
• 5+ years of sales or marketing experience in beverage/alcohol industry preferred.
• 2+ years of wholesaler management experience.
• Certified Beer Server or Certified Cicerone preferred.
• Familiarity with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint and Excel
• Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
• Job requires the ability to be in physical retail locations, late night activations and travel.
• Profound knowledge of craft beer and brewing process.
• Strong communication and presentation skills (PowerPoint).
• Ability to adjust a message to the audience.
• Ability to use data to build a sell-in story
• Highly-creative’ able to generate fresh, impactful ideas and see them through to implementation.
• Proven ability to think and move between strategic and analytical thinking as well as actual execution.
• Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products.
• Conducts work in a standing and sitting position; job requires frequent standing, walking, bending, stooping, and light lifting.
• Job requires the ability to be in physical retail locations, late night activations and travel.

Responsibilities

• Build impactful relationships with Wholesaler Management and Region teams.
• Manage all High End and Beyond Beer programs (Elite Club, MAMBA, etc.) within the assigned territory.
• Build and present proposals that will contribute to the development of our Beyond Beer and High End brands.
• Leverage local incentives and local programming initiatives to drive retail execution.
• Leverage AOE and BBE Programs within the assigned territory for Beyond Beer and High End brands.
• Execute key enablers (EDGE, IRIS, BEES, etc.) for Beyond Beer and High End brand execution.
• Identify market opportunities (sales, distribution, displays, POCM, pricing, etc.) for our Beyond Beer and High End portfolio.
• Present Beyond Beer and High End performance with Commercial team as well as actionable insights during monthly WPPM.
• Effectively coordinate and communicate with Commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives.
• Establish distribution, display, feature, promotion, and space management objectives with Commercial, Region, and CSO teams.
• Manage specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing Management, and POCM Material utilization.
• Identify leads, gain new business, and grow Beyond Beer and High End brand distribution.
• Participate in wholesaler routines to ensure forecasting accuracy and wholesaler POCM orders meet market needs.

Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree