Manager, PR & Marketing Communications

Veradigm•Raleigh, NC

14h

About The Position

The Manager, PR & Marketing Communications is a people manager responsible for the day-to-day leadership of the communications team and the execution of Veradigm's external communications programs. Working toward objectives established by senior marketing leadership, this individual manages a team of PR and communications professionals, oversees media relations, executive positioning, analyst engagement, and event programs, and recommends departmental processes and procedures to improve quality and efficiency.

Requirements

Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
8+ years of experience in PR, corporate communications, or integrated marketing, including demonstrated experience managing or leading a team
Proven track record managing media and analyst relationships with measurable results in earned coverage
Strong writing and editing skills — ability to develop executive-level content, build messaging frameworks, and translate complex healthcare IT concepts into clear, market-facing narratives
Experience managing event strategy from concept through execution and outcome measurement
Strong executive presence and interpersonal skills; proven ability to earn the trust of senior leaders and advise on communications strategy and preparation
Data-driven mindset; ability to interpret coverage reports, share-of-voice benchmarks, and event attribution data to inform recommendations to leadership
Proficiency with communications tools and platforms (e.g., Cision, Meltwater, Muck Rack) and webinar or event management technology

Nice To Haves

Experience in healthcare IT, B2B technology, or a similarly complex regulated industry
Prior agency background or in-house communications leadership experience
Exposure to investor relations, board communications, or M&A communications support
Comfort operating in a fast-paced environment with competing priorities and tight timelines
Experience building team processes, documentation standards, and communications infrastructure

Responsibilities

Manage the day-to-day performance of direct reports, including workload prioritization, goal-setting, coaching, and formal performance reviews; ensure team milestones are met on time and within budget
Oversee media relations operations — managing the team's pitching cadence, editorial calendar, press release development, and media contact relationships to maximize earned coverage and brand visibility
Serve as a communications advisor to senior leadership, supporting the development of executive messaging, preparing leaders for media interviews and conference appearances, and coordinating board-level and investor communications as directed
Oversee and contribute to executive thought leadership programs, including LinkedIn content strategy, contributed bylines, and speaking content for key executives
Lead analyst relations with healthcare IT firms such as KLAS and Black Book — managing briefings, overseeing positioning alignment with product and GTM messaging, and tracking analyst sentiment and engagement
Manage crisis communications preparedness and brand reputation response, ensuring protocols are current, the team is trained, and the organization can respond rapidly and on-brand
Oversee end-to-end event strategy — including in-person and virtual programs — ensuring cross-functional alignment, consistent messaging, and ROI measurement through pipeline and engagement metrics
Direct the awards and speaking programs, guiding team members in identifying priority opportunities and ensuring submission quality and deadline adherence
Recommend and implement departmental workflows, processes, and tool standards to improve team efficiency and communications quality; obtain appropriate approvals before implementation
Define, track, and report on communications KPIs — including earned media volume, outlet tier quality, share of voice, and analyst engagement — presenting results and recommendations to senior marketing leadership
Work cross-functionally with Product Marketing, Sales, and other internal partners to ensure communications programs are aligned with company priorities and go-to-market initiatives