Manager, Performance Media

Roku • Austin, TX

29d • Hybrid

About The Position

As Performance Media Team Manager, you will lead a team of four Performance Media Managers responsible for developing and executing on-platform media strategies that drive streaming hours, subscriptions, and engagement. This role combines strategic leadership with hands-on expertise in performance marketing, ensuring operational excellence and fostering a high-performing team culture. This role sits under the Media Distribution team, who are responsible for optimizing both on- and off-platform marketing tactics. This role will mentor 3 to 4 direct reports, work across multiple teams, manage team capacity, and be comfortable with Roku data to deliver the best for the Consumer Marketing Organization.

Requirements

• In-depth understanding of the Streaming TV landscape
• Proven experience managing and developing high-performing performance, marketing, or data teams.
• Strong background in performance marketing and media planning, ideally in streaming or entertainment.
• Ability to synthesize data into actionable insights and communicate effectively with technical and non-technical stakeholders.
• Excellent leadership, strategic thinking, and interpersonal communication skills.
• Familiarity with analytics platforms such as Tableau, Looker, and Google Analytics.
• Comfort working in a fast-paced, dynamic environment with tight timelines.
• Experience in making data-driven marketing decisions to improve and optimize campaigns

Responsibilities

• Manage, mentor, and develop a team of four Performance Media Managers.
• Set clear goals, provide regular feedback, and create growth opportunities for team members.
• Foster a collaborative, inclusive, and high-performance culture aligned with Roku’s values.
• Oversee the development and execution of comprehensive media strategies across Roku’s owned and operated media channels.
• Ensure campaigns are optimized for KPIs such as streaming hours, subscriptions, and engagement.
• Translate business objectives into actionable plans for the team.
• Partner with marketing, creative, product, ad operations, and analytics teams to implement best practices.
• Serve as the primary point of contact for senior leadership on media performance and team progress.
• Guide the team in leveraging analytics tools (Tableau, Looker, Google Analytics) to extract insights and optimize campaigns.
• Present performance updates and strategic recommendations to stakeholders and senior leadership.
• Ensure accurate campaign tracking and reporting.
• Maintain compliance with marketing and advertising ethics, including privacy laws and evolving industry standards.

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
• It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed