Sr. Performance Media Manager

New American Funding•Tustin, CA

1d•$140,000•Remote

About The Position

The Senior Manager, Performance Media is responsible for owning and growing a performance-driven acquisition channel, with a primary focus on lead generation through external partners. This role is accountable for scaling volume efficiently, managing high-spend budgets, and optimizing performance against CAC, ROAS, and payback objectives. Success in this role requires a strong performance mindset, partner management expertise, and the ability to translate insights into scalable growth.

Requirements

Minimum 7 years of experience in performance-driven digital acquisition, with a strong emphasis on partner-led growth and lead generation.
Proven experience managing and scaling high-spend, performance-driven acquisition budgets with accountability to CAC, ROAS, and payback metrics.
Demonstrated success sourcing, onboarding, managing, and growing external acquisition partners.
Strong understanding of performance economics, attribution, and end-to-end funnel optimization.
Experience planning, executing, and analyzing structured experiments to improve lead quality and conversion efficiency.
Experience in setting up and working with CRO platforms (Optimizely, Google Experiment, VWO).
Solid working knowledge of web analytics and performance measurement tools.
Strong analytical skills with the ability to translate performance data into actionable insights.
Ability to collaborate cross-functionally with internal teams and external partners to drive performance outcomes.
Highly organized, self-directed, and comfortable operating in a fast-paced, results-oriented environment.
For remote employees: reliable high-speed internet connection (recommended 100mb download or ability to connect via ethernet).
Must be able to verify identity and employment eligibility to work in the U.S.

Responsibilities

Lead planning, execution, and optimization of performance-driven acquisition programs across partner-led channels.
Analyze spend efficiency, conversion performance, and customer value to optimize against CAC, ROAS, and payback objectives.
Own and grow the assigned acquisition channel, with full responsibility for performance management across external partners, including pacing, quality, volume, and return metrics.
Identify, onboard, and scale new acquisition partners while strengthening and expanding existing partner relationships to drive incremental growth.
Leverage email-based acquisition as part of the broader channel strategy, with accountability for lead volume, efficiency, and downstream performance.
Plan, execute, and evaluate structured experiments to improve lead quality, conversion efficiency, and overall channel performance.
Own forecasting, budget pacing, and performance reporting for high-spend acquisition programs, ensuring efficient deployment of budget against performance targets.
Partner with internal teams to develop and optimize landing experiences and acquisition funnels.
Monitor end-to-end performance from lead intake through downstream outcomes, identifying trends and optimization opportunities.
Provide strategic guidance on scaling, optimizing, or sunsetting partners and programs based on performance insights.
Serve as the primary point of contact for agency and vendor partners, driving accountability, transparency