Manager, Performance Marketing - Digital Appliances

Samsung Electronics•Englewood Cliffs, NJ

2d•$126,000 - $155,500

About The Position

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities The Manager will be responsible for creating, building and managing plans to generate Samsung.com revenue and traffic through the following paid media and owned channels: Paid Search (Text & Shopping), Affiliate (Cashback / Flat Fees), Employee Pricing Programs (Aggregator / Deals sites / Pricing), Social, Content (e.g., Howl), CRM and other growth channels for direct-to-consumer marketing. This position will contribute to cross category growth and demand generation for the appliances business working closely to bridge Ecommerce and Digital Marketing channels. This person will also be involved in full-funnel paid media planning and execution for full visibility of digital marketing plans.

Requirements

5-7 years of experience in performance marketing, growth marketing functions for brands or at agencies
Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations
Strong analytical, data-driven problem solving and decision-making skills
Ability to work under pressure and fast deadlines, and ability to manage multiple projects
Knowledge of channel backend tools for Google Ads, Meta Ads, DV360, CM360
Strong track record of delivering growth targets for consumer goods
Entrepreneurial spirit and excellent communication skills (verbal and written)
Strong knowledge of excel, Vlookup
Bachelor’s degree

Nice To Haves

Experience with Tableau a plus

Responsibilities

Oversee Google Ad properties (Paid search PLA, PMAX, Demand Generation), Affiliate & EPP partnerships, and other paid media campaigns focused on generating S.com revenue and traffic against ROAS goals
Contribute to full-funnel paid media planning and execution; social (paid and owned) and CRM
Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance
Responsible for forecasting projected revenue, traffic and spend (commission) by channel
Monitor and manage campaign spend within channel budgets and adjust strategies to stay within budget while achieving targets.
Collaborate with Samsung.com category managers to prioritize and execute business objectives, offers and launches for the appliances division
Partner with HQ marketing teams to ensure global best practices are being followed and execute strategic projects and ad hoc campaigns
Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions
Work closely with Digital Product, Creative Services and UX teams to optimize landing page conversion.
Partner with engineering to manage, optimize and troubleshoot our product feed for optimal use as well as tagging needs
Analyze campaign performance data to identify trends, insights, and areas for improvement
Generate ongoing GTMs and recaps for cross-functional and executive sharing
Explore & prioritize new ad tech vendors & media partners to test in order to diversify and grow our portfolio
Continuously test new creative, offers, ad formats, landing pages within existing programs
Design, execute, and monitor owned and partner CRM campaigns to drive customer acquisition, retention, and upselling