Digital Marketing Advertising Performance Consultant
Muslim Aid USA•McLean, VA
4d
About The Position
Muslim Aid USA (MAUSA) is seeking a consultant to strengthen its digital fundraising and paid advertising capabilities. The goal is to move from ad hoc campaign execution to a cohesive, data-driven performance marketing model. This includes improving donor acquisition, aligning fundraising strategy with creative messaging, ensuring consistent testing and optimization, providing leadership visibility into performance, and building long-term internal capacity.
Requirements
- Senior-level experience in digital advertising and performance marketing
- Proven success improving ROAS, CAC, and donor acquisition efficiency
- Familiarity with nonprofit fundraising and donor-centered messaging
- Strong analytical and testing-oriented mindset
- Experience building dashboards, reporting frameworks, and decision tools
- Ability to translate data and insights into actionable guidance for teams
- Strong collaboration and stakeholder engagement skills
Responsibilities
- Paid Advertising Performance Assessment & Baseline Analysis
- Performance Marketing Strategy & Planning
- Creative Performance & Messaging Optimization
- Testing, Learning & Optimization Framework
- Donor Acquisition Funnel & Cost Benchmarking
- Performance Dashboards & Leadership Reporting
- Team Enablement, Documentation & Knowledge Transfer
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
