Performance Creative Manager

Wpromote

8d•$75,000 - $85,000•Remote

About The Position

Wpromote is seeking an ambitious, experienced, and self-motivated Manager, Performance Creative to join their Performance Creative team. This role is ideal for someone who thrives in the fast-paced agency environment and is passionate about developing high-performing creative across various digital channels. The individual will report to an Associate Director and will be responsible for the development and execution of performance-driven creative for a portfolio of clients, collaborating with Digital and Motion Designers and internal paid media teams. The role involves shaping creative strategy through data-informed testing, iteration, and scalable concepts to drive measurable growth. It requires a strong understanding of channel dynamics, testing frameworks, and client KPIs to ensure creative performance aligns with business objectives. Wpromote emphasizes a strong work-life balance and offers a supportive work environment, being recognized as a Best Place to Work by Ad Age and Glassdoor, and Adweek's Fastest Growing Digital Agency.

Requirements

3+ years of experience in performance creative, paid social, or a related field, preferably within an agency environment
2+ years of experience owning client relationships and delivering creative tied to performance outcomes
A strong understanding of how creative and media work together, with experience partnering with media teams on testing, scaling, and optimization strategies
Experience translating performance data into actionable creative direction, taxonomy, testing hypotheses, and iteration plans
Working knowledge of paid media platforms, especially Meta Ads Manager, with familiarity across TikTok, YouTube, Amazon, and emerging channels
Strong creative and performance marketing instincts, with the ability to develop and iterate on messaging, hooks, headlines, and ad copy that resonate across audiences, platforms, and funnel stages to drive engagement and conversion
Ability to identify which creative concepts to scale, iterate on, or pivot from based on performance insights
Excellent organizational and project management skills, with experience managing multiple timelines, deliverables, and workstreams simultaneously
Strong client-facing communication skills, including presenting creative work, performance insights, and strategic recommendations
Strong awareness of emerging trends, platform evolution, and culturally relevant moments, with a proactive approach to staying current on shifts shaping consumer behavior and creative best practices
Actively explores and leverages AI tools and emerging technologies to enhance creative development, optimize workflows, and drive operational efficiency
A collaborative mindset with the ability to work cross-functionally across Media, Design, Production, and Client Strategy teams

Responsibilities

Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year