Manager, Paid Social Media

Silk & Snow • Toronto, ON

4d • CA$80,000 - CA$90,000

About The Position

The Manager, Paid Social Media will be responsible for managing and growing our paid social media strategy. You’ll own back-end support and campaign performance for platforms like Meta, Tiktok, Reddit, etc., while optimizing paid campaigns to achieve outlined business goals. We’re looking for a passionate paid social media marketer who desires a high-impact role with real ownership and visibility - you’ll be responsible for communicating performance metrics to our creative teams on a regular basis to ensure our creative strategies are effective.

Requirements

• University Degree in Marketing, Business or related field
• 3-5 years of hand-on paid social experience, ideally in e-commerce or DTC retail
• Proven track record of managing significant ad budgets and hitting performance targets
• Deep expertise in Meta Ads Manager; TikTok Ads, Pinterest Ads, and Reddit
• Strong analytical, technical, communication, presentation, and relationship building skills
• Solid understanding of the e-commerce funnel, pixel tracking, and attribution models
• Ability to brief creative effectively and give actionable feedback
• Highly organized with the ability to manage multiple campaigns simultaneously
• Ability to perform under pressure and meet tight deadlines
• Proficient in Excel and building dashboards and working with Power BI
• A culture add to the strong, positive work culture of Silk & Snow

Responsibilities

• Plan, build, and manage paid social campaigns across Meta (Facebook/Instagram), TikTok, Pinterest, Reddit, etc.
• Own campaign performance end-to-end, from audience targeting and creative briefing to budget management
• Analyze campaign data daily, identify trends and optimize campaigns towards ROAS, CAC, and revenue goals
• Partner with our creative team to brief and test ad creative, including static, video, and UGC formats
• Act as a liaison between our brand and Meta, Tiktok, Pinterest, Reddit support teams to identify new opportunities and stay on top of platform updates
• Manage monthly paid social budgets and report on performance to key stakeholders
• Collaborate with the broader marketing team to align paid social with seasonal campaigns, promotional cycles, and product launches

Benefits

• medical
• dental
• vision
• paid time off
• Employee discount on all products
• a free mattress and bedding set offered upon completion of the probationary period

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level