Manager, Paid & Social Content

Spotify•New York, NY

3d•Hybrid

About The Position

Spotify’s Advertising Business Marketing is looking for a social media strategist who loves connecting creativity, storytelling, and data to drive brand and business impact. As the Manager, Paid & Social Content you’ll shape Spotify Advertising’s presence across organic and paid social channels by leading the content strategy, messaging, and execution to engage advertisers throughout the customer journey. You’ll build a world-class social program that amplifies Spotify Advertising’s voice as a leader in the advertising space, while maintaining brand consistency and cultural relevance.

Requirements

A min of 8+ years of experience managing organic and/or paid social for a global brand or agency; B2B or advertising industry experience is a plus.
Expert in developing social strategies, content calendars, and campaign frameworks that connect storytelling to measurable business impact.
Deep understanding of platforms like LinkedIn, Instagram, YouTube, and emerging channels—and how to craft content that performs on each.
Collaborative and confident communicator who partners effectively across growth, brand, creative, media, and analytics teams.
Experienced in managing agencies and external partners to deliver high-quality work efficiently.
A creative, curious, and data-informed marketer—driven to experiment, learn, and make an impact in a fast-paced, global environment.

Responsibilities

Define and execute Spotify Advertising’s global social media strategy—working with cross functional leaders to establish audience priorities, channel roles, and content frameworks for both organic and paid.
Translate brand and campaign goals into social-first strategies that drive awareness, consideration, and conversion.
Lead a proactive social program that showcases Spotify Advertising’s product innovation, thought leadership, and brand storytelling, inspiring advertisers to take action.
Own the editorial calendar and content roadmap across all social platforms, ensuring consistent storytelling and message alignment.
Partner with creative teams, agencies, and vendors to develop compelling social content—copy, visuals, videos, and experiences—that connect with advertisers and reflect Spotify’s creative excellence.
Be hands-on in content creation, from drafting posts to capturing and editing videos or static assets; bring fresh, social-native ideas that address advertiser needs and business goals.
Oversee cross-channel alignment between organic and paid social to deliver cohesive messaging throughout the funnel.
Collaborate with the Growth Marketing team on testing, optimization, and creative experimentation to improve performance and engagement.
Support influencer and partner programs that extend reach and credibility within the marketing and advertising community.
Be data-obsessed: track, analyze, and report on performance to measure impact, uncover insights, and inform future strategy.
Champion a test-and-learn mindset: use data to iterate, experiment with new formats and platforms, and continually optimize for better outcomes.