Paid Social Manager

WITHIN•New York, NY

17d•$63,900 - $147,400•Hybrid

About The Position

As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates. You’ll own performance on social channels end to end, mentor a small team, and act as a trusted partner to clients—translating business goals into high-impact paid social strategies that drive measurable results. Your ability to balance hands-on platform expertise with people leadership and client communication will be critical to the success and growth of both campaigns and the team.

Requirements

3+ years of hands-on experience managing paid social campaigns (Meta Ads required; experience with TikTok, LinkedIn, Snapchat, or other platforms strongly preferred)
Agency experience highly preferred
Proven experience owning performance and optimization for paid social campaigns at scale
Previous experience in a managerial or supervisory role
Strong client relationship management and communication skills, with the ability to clearly explain performance and strategy
Strategic and analytical mindset with strong attention to detail
Familiarity with paid social tools and analytics platforms such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and reporting dashboards
Bachelor’s degree in marketing, communications, or a related field
Ability to prioritize your own work and guide team priorities based on client needs

Responsibilities

Manage and mentor a team of one to two paid social buyers or strategists
Own the planning, execution, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, and other emerging social channels
Proactively dive deep into each paid social platform to understand day-to-day performance drivers, creative impact, audience signals, and algorithm changes
Develop and maintain strong client relationships, ensuring paid social strategies align with client goals and consistently deliver results
Collaborate with internal teams (creative, strategy, analytics) and external partners to build and execute innovative, social-first media strategies
Partner with global teammates, including North America, to align on paid social strategy, testing frameworks, and best practices across regions
Analyze campaign performance and attribution data to surface actionable insights and optimization opportunities
Continuously refine and improve paid social processes, documentation, and workflows to drive team efficiency and performance
Stay up to date on paid social trends, platform updates, ad formats, creative best practices, and privacy changes impacting performance