Manager, Paid Media

Adelphi Group • Washington, DC

13d • $74,000 - $85,000 • Hybrid

About The Position

Resolute is a data-driven media and measurement agency with deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition, and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group.

The Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts. This role involves collaboration with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.

Requirements

• Bachelor's Degree and 4-6 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
• Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience with executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok

Nice To Haves

• Google Analytics Certification is a plus

Responsibilities

• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Negotiates rates and added value with selected partners
• Selects appropriate social platforms and campaign objectives based on client goals
• Develops target segments to leverage based on client feedback
• Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
• Works directly in social platforms to execute, manage, and optimize campaigns.
• When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
• Leads development of campaign reporting activities based on agreed upon cadence
• Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
• Manages campaign execution from start to finish across all media channels
• Maintains and grows successful client relationships
• Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
• Participates in client meetings and presentations
• Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level