Manager, PACE Marketing

AnewHealth•NJ - Remote, NJ

3d•Remote

About The Position

The Manager of PACE Marketing serves as the dedicated growth and brand activation lead for AnewHealth for PACE. This role is responsible for ensuring consistent market presence, scalable content development, and coordinated demand generation efforts that drive growth, strengthen account relationships, and elevate brand health across PACE audiences. This role partners closely with Growth, Account Management, Product, and Clinical teams to ensure marketing initiatives are effectively activated in market.

Requirements

Bachelor’s degree in marketing, communications, business, analytics, or a related field.
5+ years of experience in digital marketing, growth marketing, marketing automation, or CRM-driven campaign management.
Strong proficiency with marketing automation systems, CRM workflows, digital analytics, and lifecycle marketing models.
Demonstrated expertise in SEO, GEO, SEM, paid search, and website optimization.
Proficiency with content management solution (CMS) platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics)
Strong written and verbal communication skills with the ability to translate technical insights into actionable recommendations.
Ability to manage team members, external vendors, or agency partners.
Detail-oriented with strong organizational and project-management skills.
Analytical mindset with the ability to interpret complex data and present insights clearly.
Innovative, proactive, and adaptable to a fast-paced environment.

Nice To Haves

Certifications in Salesforce, Pardot, ABM platforms, Google Ads, or analytics tools.
Marketing experience in healthcare or health-tech a plus.

Responsibilities

Serve as the primary marketing lead supporting PACE growth initiatives and ensure consistent market presence
Translate enterprise marketing strategy into PACE-specific campaigns and activation plans
Identify and close execution gaps to ensure initiatives move from idea to activation
Maintain alignment across Growth, Account Management, and Clinical teams
Develop and manage a PACE-specific content roadmap aligned to growth priorities
Lead creation of high-impact content such as case studies, thought leadership, and sales enablement materials
Ensure consistent brand voice and positioning across all PACE-facing materials
Partner with internal SMEs to translate clinical and operational expertise into market-facing content
Set and monitor social media KPIs, including engagement quality, follower growth among target personas, click-through rates, amplification, and contribution to inbound traffic and pipeline.
Partner with Account Management to support client engagement and retention initiatives
Provide tailored communications, presentations, and campaign support for accounts
Deliver rapid-turn marketing support for field-driven needs