Manager, Outreach and Member Engagement

Job Openings at IFEBP•Brookfield, WI

1d•Hybrid

About The Position

The Manager, Outreach and Member Engagement cultivates industry relationships through proactive outreach, ongoing engagement, and identification of opportunities that offer mutual value and support revenue growth. The role connects with current, prospective, and lapsed member organizations, industry partners, CEBS students, and educational program participants to increase awareness, deepen engagement, and drive participation across International Foundation programs, including Team Training and Contract Programs. The Manager develops new business, advances a qualified pipeline, and supports retention and account growth across membership, CEBS, educational programs, and exhibit, sponsorship, and advertising sales. The position partners with internal teams to align customer needs with relevant offerings. It has no formal supervisory responsibilities, though the incumbent may train or mentor more junior staff. The position is expected to work from the corporate headquarters in Brookfield, Wisconsin, Monday through Friday. After successful training, remote work on Mondays and Fridays may be permitted, depending on business needs and the employee's ability to work effectively from an appropriately equipped home office, under a hybrid schedule of up to 60% onsite and 40% remote. The organization may modify or discontinue the hybrid schedule. Domestic and international travel is required up to 30% of the time, generally 5–7 trips annually lasting approximately 3–8 consecutive days. Longer trips may require work on consecutive days, including nights and weekends. Up to 15 additional paid Comp Days per year are offered for mandatory travel-related weekend work.

Requirements

Bachelor’s degree in Business Administration/Management, Communications, or a related field; equivalent combinations of education and relevant external experience may be considered.
At least 3 years of relationship management experience, with demonstrated success in account management and revenue growth.
Professional sales experience, particularly in cold prospecting, lead research, and pipeline development.
Initiative and confidence in initiating conversations with current and prospective customers by phone, email, social media, and in person.
Clear, concise, and persuasive verbal and written communication skills, including active listening and professional follow-up.
Strong organizational and time-management skills, with the discipline to maintain prospecting cadence, next steps, and accurate records.
A relationship-first, results-oriented approach, with the ability to build lasting customer and industry partner relationships and meet outbound activity and pipeline goals.
Curiosity and a consultative approach, including the ability to ask insightful questions, uncover customer needs, and turn engagement into meaningful relationships and business opportunities.
Foundational business acumen, including the ability to discuss pricing, budget, value, timelines, and sales goals.
Acute attention to detail and the ability to distill complex information in an easy-to-understand manner.
Proficiency with CRM platforms such as Microsoft Dynamics, HubSpot, or Salesforce, and with Microsoft Outlook, Word, Excel, and PowerPoint.
Ability to travel domestically and internationally up to 30% of the time; longer trips may involve work on nights and weekends.
Ability to meet the described physical demands, with reasonable accommodations available where applicable.

Nice To Haves

Smartsheet experience.
Employee benefits or educational programming experience is strongly preferred.
Certified Employee Benefit Specialist (CEBS) designation.

Responsibilities

Cultivate relationships with prospective industry partners and strategic accounts, and engage current and lapsed customers to support participation and growth across membership, CEBS, and educational programs.
Identify customers’ training and education goals; recommend relevant solutions and support participation, retention, engagement, and satisfaction.
Support the development and management of joint venture strategies, affiliations, partnership agreements, and acquisitions that expand the Foundation’s reach and visibility.
Develop and execute outreach plans for assigned programs, events, and products, including defining targets, priority audience segments, relevant offerings, and contact cadence.
Drive new business and grow existing accounts by identifying renewal, retention, cross-selling, and upselling opportunities.
Represent the International Foundation and its affiliate organizations at assigned conferences, tradeshows, networking events, and other industry activities.
Use knowledge of programs, audiences, and market trends to uncover needs and advance business opportunities.
Negotiate sales terms within approved organizational and event parameters, coordinating with product and operations teams responsible for contract execution and invoicing.
Build and maintain a qualified pipeline through cold calling, personalized email outreach, social selling, referrals, industry research, conference leads, and other prospecting methods.
Meet defined outbound activity goals for calls, emails, new contacts, qualified leads, meetings, opportunities, and pipeline value.
Research organizations, decision-makers, market segments, and emerging industry participants to identify prospects aligned with enterprise priorities.
Develop account-specific outreach plans and messaging connecting prospect needs with membership, CEBS, educational programs, and exhibit, sponsorship, and advertising opportunities.
Maintain accurate and timely CRM records of prospect contact information, lead generation, outreach outcomes, and next steps, preserving historical records of past prospects and contacts.
Advance qualified opportunities through consistent follow-up and clear next steps to support current- and future-year revenue goals, proactively addressing stalled opportunities.
Partner with internal teams to develop, review, and improve sales collateral, campaigns, email, direct mail, and other outreach materials.
Share customer and market feedback relevant to business opportunities, audience outreach, and industry priorities.
Complete pre-contract information requests and provide organized customer requirements and sales details to LLC, Educational Programs, CEBS, or Membership stakeholder teams to support sales closing and handoffs.
May train or mentor more junior staff members.

Benefits

Comprehensive and affordable medical plan, including 24/7 Teledoc.
Vision plan.
Dental plan.
Medical and dependent-care flexible spending accounts (FSA).
Employee Assistance Program (EAP).
Long-term disability.
Short-term disability.
Paid time off, including vacation, sick time, and holidays.
Defined benefit pension plan.
Non-elective company 401(k) contribution.
401(k) matching contribution.
Free Milwaukee County Zoo passes.
On-site fitness center with yoga, stretch, and strength training classes.
Mindfulness sessions.
Bocce league, game nights, and cribbage club.
Up to 15 additional paid Comp Days per year for mandatory travel-related work conducted on weekend days.