Manager, Organic Social, Burger King, US&C

Restaurant Brands International•Miami, FL

4d•Onsite

About The Position

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. Role Summary: The Organic Social Manager is responsible for leading the development, planning, and execution of Burger King’s always-on organic social strategy across owned social channels. This role ensures that social content is culturally relevant, aligned with brand priorities, and optimized for platform performance. Working closely with internal marketing teams and agency partners, this role manages the editorial calendar, content development, community engagement strategy, and organic performance monitoring. The Organic Social Manager plays a key role in identifying cultural moments and translating them into timely social content that drives engagement, brand love, and conversation. RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week

Requirements

5+ years of experience in social media, digital content, or social strategy
Experience managing organic social content for a brand or agency
Strong understanding of major social platforms and evolving trends
Experience working with social media management, publishing, and listening tools
Ability to manage multiple priorities in a fast-paced, culturally driven marketing environment
Experience managing or mentoring team members
Experience working on consumer brands, QSR, retail, or entertainment brands

Responsibilities

Organic Social Strategy Lead the development and execution of Burger King’s always-on organic social strategy across owned platforms.
Ensure social content aligns with brand marketing priorities, cultural moments, and key campaign initiatives.
Translate broader brand campaigns into platform-native social strategies and content plans.
Editorial Planning & Content Development Manage the organic social editorial calendar to ensure consistent and strategic content distribution.
Lead planning, briefing, and development of social content in partnership with agency teams.
Ensure content is tailored to platform best practices and audience behaviors.
Coordinate with internal teams to align social content with campaign launches, promotions, and brand initiatives.
Content Production & Asset Management Oversee the production and delivery of social content including static, video, short-form, and platform-native formats.
Ensure all assets meet brand guidelines, platform specifications, and performance objectives.
Community Management & Cultural Relevance Oversee the community management strategy and execution in partnership with the social agency.
Ensure engagement reflects Burger King’s brand voice, tone, and cultural relevance.
Monitor cultural trends, viral moments, and emerging conversations relevant to Burger King.
Identify opportunities for reactive social content and support rapid execution with agency and internal teams.
Cross-Functional Collaboration Partner with Brand Marketing, Advertising, PR, and Media teams to support integrated campaign execution.
Collaborate with agency partners to ensure social strategies support broader marketing initiatives.
Align organic social content with paid amplification opportunities when appropriate.
Performance Monitoring & Optimization Monitor performance of organic social content and engagement across platforms.
Track key social KPIs including reach, engagement, conversation volume, and content performance.
Use performance insights to optimize content strategy and inform future planning.
Support reporting and insights development for internal stakeholders.

Benefits

Benefits at all of our global offices are focused on physical, mental and financial wellness.
We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

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