Manager, Omnichannel & Promotional Marketing

ELC Beauty LLC•Blaine, MN

52d•$76,500 - $125,650

About The Position

The Estée Lauder Companies Inc. is a global leader in beauty products. The Manager of Omnichannel & Promotional Marketing plays a crucial role in ensuring the seamless and effective vision, strategy, and delivery of digital tools that support the physical salon, artist, and guest experience. This role supports the global vision and strategy while also executing for North America. The position involves supporting key initiatives within a salon omni-channel journey to enhance artist and guest satisfaction, increase salon visits, improve efficiencies, and foster guest retention and advocacy. It also requires cultivating strong networks with partners and vendors, supporting new digital initiatives, and ensuring rapid adoption and optimal execution of tools and technologies to build brand equity and drive profitable growth. Examples of tools include hair & scalp check technologies, salon appointment booking experiences, marketing libraries, and salon e-commerce support. The role serves as the marketing liaison for key digital partners, such as Aveda’s e-commerce businesses, and supports the overall omnichannel promotional strategy and calendar.

Requirements

Bachelor’s degree required, MBA a plus.
10+ years of experience of related marketing experience and at least 2 years’ experience in omnichannel related.
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
Problem solving and thought leadership skills.
Proven success leading direct communication and traffic driving programs across channels.
Excellent financial, quantitative and analytical skills.
Demonstrated ability to lead projects requiring synthesis of data into actionable insights.
Ability to work consistently and urgently in a faced-paced environment.
Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities.
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical.
Responsible at managing vendor partnerships.
Authentic Alignment with the Aveda Mission.

Nice To Haves

MBA a plus.

Responsibilities

Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem.
Be the marketing liaison for key digital partners within the organization, such as with Aveda’s e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.
Digital Commercial Marketing lead for Aveda’s First Party and 3 Party Digital Networks.
Support marketing needs for key retailer and partner milestones – assortment alignment, promotional calendars and execution, retailer presentations.
Salon Digital Program & Communications Lead.
Partner with internal and external vendor network to oversee execution and delivery of key brand services and experiences that support the overall salon network, including but not limited to core digital tools such marketing library design and functionality, salon ordering tools and communication touchpoints, and value-added ‘A-Commerce’ offerings for salons.
Partner with regional brand leads to determine scope of programs that are applicable to international markets vs North America.
Omni Channel Promotional & Key Shopping Moments Calendar.
Support the execution of promotional marketing calendar across all channels, leading content development, creative briefing and asset execution for the salon network.
Partner with Lifestyle Marketing teams to define the key shopping moments across the globe and within key markets.
Digital Renovation Project Lead.
Support Marketing VP and leadership team to define, roll out and execute digital renovation priorities for Aveda that transform the ways of working, creating greater transparency, insights, segmentation and communication that allow for more powerful outcomes and team efficiencies.
Vendor & Budget Oversight.
Ensure timely contracts, invoices and PO’s are executed to support vendor payments and terms.
Team Collaboration.
Provide ongoing partnership with commercial, digital, salon, store and marketing teams across Global, North America and International.