Manager Omnichannel Marketing & E-Commerce
About The Position
The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers. Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of media strategy, content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role. Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success. This role will have direct responsibility of the Associate Manager, eCommerce Merchandising.
Requirements
- BA/BS in business, marketing, or comparable field degree
- 5+ years of experience managing a digital/eCommerce business
- CPG background preferred
Nice To Haves
- MBA or equivalent preferred but not required
Responsibilities
- Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
- Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit and ROAS
- Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW
- Manage Amazon budget plan and ongoing adjustments
- Manage the product content development strategy to ensure best in class experience on retailer websites
- Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms
- Build institutional knowledge and competency across internal Marketing and Sales teams
- Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
- Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization
- Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides
- Drive alignment with channel leads in implementing annual programs
- Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs
- Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies
- Lead holistic management of media agency, setting and measuring key performance metrics
Benefits
- performance‑based incentives
- comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being
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What This Job Offers
Job Type
Full-time
Career Level
Manager
