Mgr Omni Shop Marketing Growth Channels

The Hershey Company•Lower Swatara Township, PA

4d•Remote

About The Position

Omni Shopper Marketing Managers play a pivotal role to lead and integrate end‑to‑end omni shopper marketing across retailers—aligning brand objectives, retailer priorities, and shopper needs—by translating enterprise goals into retailer‑specific plans, orchestrating cross‑functional partners, stewarding disciplined investment and KPIs, and building scalable capabilities that enable consistent, high‑impact, 360° execution across physical and digital commerce. Needs to know the consumer & shopper journey in an omnichannel world to inform how Hershey makes its portfolio of snacks available where, when and how the consumer wants it.

Requirements

Proficiency on omni shopper marketing solutions, retailer e-comm platforms, customer customer content creation for marketing campaigns.
Knowledge of omni shopper marketing trends and consumer/shopper behaviors.
Familiarity with retailer strategies, shopper and priorities.
Creative problem solving and strong marketing levers understanding.
Experience working with agencies and cross functionally.

Responsibilities

Develop and execute omni shopper marketing strategies to achieve growth targets.
Align product and promotional initiatives with overall business objectives.
Own custom shopper artwork development and process for approvals.
Collaborate with cross-functional teams to implement strategic initiatives.
For Tier 2 customers – execute retail media strategies, optimization, and performance management.
Management of multiple product categories (e.g., Salty, Protein, CMG, Seasons).
Oversight of diverse customers (Target, Amazon, Costco, BJ’s, Natural).
Own and influence on resource allocation and promotional spend.
Direct impact on customer and shopper engagement strategies.
Creates linkages between internal/external, brand/portfolio, risk/opportunity to drive business results and long-term shopper loyalty in a omnichannel world.