Senior Analyst - Direct Channels Customer Growth Marketing
About The Position
American Express Global Commercial Services (GCS) aims to provide unparalleled customer experience and financial support to businesses of all sizes. The GCS Small Business Marketing team is dedicated to being an essential partner to clients and capturing their full business share. The Customer Growth Marketing (CGM) team within GCS devises integrated, multi-channel marketing strategies that deliver customer value through meaningful interactions, fostering high product satisfaction and long-term engagement. As a Senior Analyst on the CGM Direct Channels - Lending team, you will spearhead and support execution and strategic projects for Email (EM) and Direct Mail (DM) channel campaigns. This role involves leading and executing critical, high-priority campaigns and managing key growth initiatives to improve customer experience. You will collaborate with a high-performing team at the forefront of innovative marketing campaigns for Small Business customers. This is a highly visible, fast-paced, and dynamic position requiring an innovative approach to acquisition marketing, creative development, and testing. It presents a significant opportunity to drive business growth by expanding customer relationships. The ideal candidate will have a proven ability to deliver projects on time through effective execution and partner influence. The Senior Analyst will work closely with various internal partners, including Marketing, Product, Analytics, Risk, Technology, and Finance. This position is well-suited for individuals with exceptional project management skills, a dedication to developing and delivering customer-centric content, meticulous attention to detail, and a strategic vision for scaling channel strategies.
Requirements
- Exceptional project management skills.
- Passion for developing and delivering customer first content.
- Acute attention to detail.
- Vision for scaling channel strategy.
- Track record of delivering projects on time by mastering execution and influencing partners along the way.
Responsibilities
- Lead and support execution and strategic projects for campaigns within the Email (EM) and Direct Mail (DM) channels.
- Lead and execute critical, high-priority campaigns.
- Manage key growth initiatives that will enhance the customer experience.
- Drive growth for the business by expanding relationships with customers.
- Deliver projects on time by mastering execution and influencing partners.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
