Manager of Visual Merchandising, Seasonal and Off Shelf

Fleet Farm•Appleton, WI

22h

About The Position

The Manager, Visual Merchandising, Seasonal & Off-Shelf oversees merchandise presentation for seasonal sets and “Off-Shelf” displays, ensuring a consistent and engaging customer experience across Fleet Farm stores. Off-Shelf includes end caps, in-aisle, and front-end impulse locations. This role manages planning, planogramming, store execution, and productivity tracking in partnership with planning and allocation, while co-leading the submission and approval process for all Off-Shelf placements. The position plays a key role in delivering impactful seasonal transitions that drive sales, engagement, and compelling in-store experiences.

Requirements

Bachelor's degree required or equivalent experience.
5+ years in brick-and-mortar retail merchandising leadership. Big box or multiple category format experience preferred
5+ years interpreting sales and margin reporting as applied to physical retail space, within framework of ‘role of category’ lens
5+ years managing teams
Working knowledge of Blue Yonder (formerly JDA) planogram platform, InDesign,
Proficiency in Microsoft Office, particularly Excel
Knowledge and understanding of the relation between product and shelf space.

Nice To Haves

Big box or multiple category format experience preferred

Responsibilities

Schedule and co-lead submission approval and hindsight process across merchandising team for seasonal sets and “Off-Shelf” process
In collaboration with DMM of Seasonal, plan and orchestrate larger seasonal store merchandising sets, ensuring clear executable direction to stores
Create, and maintain quarterly productivity mapping for “Off-Shelf” sets by location. Leverage this hindsight reporting to assess submissions, make recommendations, with the goal of Y-O-Y productivity gains.
Foster an environment of continuous improvement in merchandising sets, yielding improved sales, more timely transitions and optimized store labor
Work closely with senior merchants, marketing and other key stakeholders to create successful, well-coordinated impactful store presentations
Partner with brand businesses to leverage market and category knowledge, planograms, to offset internal payroll and exploit industry expertise
Partner with marketing team to ensure key categories and seasonal call outs are appropriately called out, with leveraging an astute eye for consistency, visual hierarchy and scale of messaging in store
Develop coach and train team with focus on succession planning, retention and positive engagement
Facilitate monthly communication with store reset project coordinators to share upcoming reset information, inform of process updates/changes, and provide a platform for open dialogue between the SSC and the store team
Collect feedback from store leadership and store level teams and incorporate learnings for continuous improvement
Lead change with a positive, collaborative engaging leadership approach
Study the competitive marketplace and strive to deliver best-in-class experiences in store, which can be correlated to UPT and driving impulse sales.