Manager of Student Enrollment Strategy - Graduate School of Biomedical Sciences

Mount Sinai Health System•New York, NY

4d•Onsite

About The Position

As a key member of the administrative team of the Graduate School of Biomedical Sciences (GSBS), the Manager of Student Enrollment Strategy is responsible for managing a robust strategic marketing plan and executing marketing plans for the Graduate School’s Basic Science Research programs. This role focuses on the day-to-day execution of high-impact recruitment communications and involves direct partnership with academic program leadership to develop and refine recruitment strategies for each program.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field.
Five (5) or more years of marketing/communications experience with a strong emphasis on digital channels and enrollment management.

Nice To Haves

Master's degree in Business, Marketing, Communications, or a related field.

Responsibilities

Leads the strategic development of a comprehensive marketing plan for biomedical sciences programs, partnering with leadership and program directors to strengthen recruitment for Master’s and Ph.D. programs.
Works closely with program leadership to develop the strategic planning of the recruitment calendar and the development of specialized recruitment materials.
Acts as the subject matter expert on the GSBS CRM system, responsible for uploading leads, tagging, creating segments, and managing automated email workflows.
Manages the progression of prospective students through the marketing funnel from lead and applicant to admitted student and matriculant, working with the GSBS retention coordinator and Office of Enrollment Services.
Manages lead generation, including purchasing and engaging lists (e.g., GRE/MCAT) via email campaigns and coordinating new leads.
Populates and manages strategic AI tools to answer student questions on microsites and route requests to appropriate program managers.
Uses Adobe InDesign to develop creative materials for all marketing purposes, including social media posts, digital screen displays, and program booklets.
Performs all website updates, ensuring program recruitment information, curriculum changes, and vendor microsites are current and functioning.
Manages photography and video for GSBS, including writing creative briefs, planning shoots, and attending sessions to ensure the vision is realized.
Evaluates metrics to ensure outreach achieves maximum impact and reports weekly on application counts and campaign progress during recruitment cycles.
Conducts competitive analysis for programs to determine GSBS strengths and weaknesses in the marketplace and makes recommendations to leadership.
Protects the visual identity of the GSBS by ensuring all materials use the correct logo, typography, and colors, and ensures alignment with Mount Sinai system and school Marketing & Communications Department brand guidelines and priorities.
Represents the GSBS in relevant recruitment venues, such as information sessions and recruitment fairs as needed.