Manager of Strategic Marketing and Fundraising

Careers In Nonprofits • New York City, NY

1d • Onsite

About The Position

The Manager of Strategic Marketing and Fundraising will report to the Director of Development and be responsible for driving the organization’s fundraising growth through donor acquisition, digital marketing, and direct response fundraising. The role oversees fundraising strategy and performance across multiple channels, while leveraging data and analytics to optimize results. This role is ideal for a strategic thinker who excels at multitasking and collaboration. The position is On-site in Manhattan, NY. This is a full-time, permanent position.

Requirements

• Minimum 5 years of experience in digital marketing and digital fundraising required
• Bachelor’s degree required
• Expertise in direct response fundraising and Google Ads strategy
• Experience with donor acquisition and direct mail fundraising
• Proven ability to use data to inform decision-making on strategy
• Independent worker with strong communication and collaboration skills
• Adaptable, proactive, and comfortable working in a fast-paced, small nonprofit environment

Nice To Haves

• Experience working for a health-related nonprofit with knowledge of current healthcare advertising and fundraising compliance restrictions a plus

Responsibilities

• Develop and execute digital fundraising strategies to grow online revenue and donor acquisition.
• Manage direct response fundraising campaigns across digital, direct mail, and multi-channel platforms.
• Oversee strategy related to Google Ads, paid search, retargeting, and digital engagement initiatives.
• Optimize donation pathways, website conversion rates, and online donor experiences.
• Analyze fundraising performance, donor trends, and campaign results to inform strategy.
• Identify, research, and cultivate major donor prospects and high-value supporters.
• Manage donor portfolios, stewardship activities, solicitations, and relationship-building efforts.
• Prepare fundraising reports, donor communications, and board-facing materials while supporting revenue forecasting and pipeline growth.
• Collaborate cross-functionally to support fundraising goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level