Manager of SEO, Technical & Content

Nothing Bundt Cakes•Pioneer Park, FL

About The Position

This role owns the technical foundation for organic search, including site architecture, structured data, Core Web Vitals, and multi-location listings accuracy. It also involves on-site content ownership and product management of the AI chatbot vendor relationship. This is a hands-on, individual-contributor role requiring comfort with technical SEO tools, schema specification, content writing, and chatbot logic. The position is responsible for writing and publishing on-site SEO content directly.

Requirements

5+ years in technical SEO, ideally including enterprise, multi-location, or franchise-model experience
Hands-on expertise with structured data / schema.org implementation and troubleshooting
Working knowledge of Core Web Vitals, crawl/indexation management, and site migrations
Experience managing local/location-based SEO and business listings at scale (Google Business Profile, listing aggregators)
3+ years writing and publishing SEO-optimized web copy
Strong editorial judgment: able to write on-brand, guest-facing copy as well as technical specs
Familiarity with Google Search Console, GA4, and a technical crawler (e.g., Screaming Frog)
Able to work directly with Engineering — comfortable in Jira, reading tickets, and writing clear technical requirements

Nice To Haves

Experience optimizing for AI Overviews / generative search (AEO/GEO)
International SEO experience (hreflang, multi-region site structure)
Exposure to conversational AI / chatbot product management, prompt design, or vendor management
Experience with enterprise SEO platforms such as SEOClarity, SE Ranking, or BrightLocal-style tools

Responsibilities

Implement and QA structured data (schema.org) across templates, including product/location schema, PLP and PDP markup, and catching regressions.
Manage indexation controls: robots.txt and noindex directives at the category, page, and product level.
Own Core Web Vitals and mobile page-speed performance, partnering with Engineering on fixes.
Run recurring technical audits (crawl health, indexation, redirects, canonicalization) and turn findings into prioritized engineering tickets.
Lead international SEO setup for new market launches, including hreflang, canonical, and sitemap strategy.
Serve as the SEO reviewer/approver on engineering tickets that touch metadata, markup, or crawlability before they ship to production.
Manage on-site location metadata, local landing page content, and organic health for every bakery location.
Own the listings/data-aggregator integration that syncs hours, opening dates, and location status to Google, Yelp, Facebook, and other directories.
Monitor listings-change alerts daily and resolve data discrepancies.
Manage Google Business Profile at scale, including new-location onboarding and review/reputation escalations.
Coordinate with Franchise Support and Reporting on location data accuracy.
Develop and maintain technical and content strategies that improve Share of Voice in AI Overviews and other LLM-driven search results.
Track AI Overview/Answer Engine (AEO/GEO) performance using SEO platforms and report on Share of Voice against industry benchmarks.
Structure content and markup specifically to be well-parsed by generative search systems.
Stay ahead of a fast-moving space in AI and generative search.
Own the vendor relationship with our chatbot platform (Quiq), including roadmap planning, requirements, and prioritization.
Write user stories and acceptance criteria for chatbot features.
Tune conversation/model logic and prompts so the bot resolves guest questions accurately and supports revenue goals.
Track post-launch KPIs (containment rate, conversion, guest satisfaction) and drive iteration with the vendor and internal partners.
Write and publish SEO-optimized copy for key landing pages (franchise opportunities, location pages, seasonal/product pages) end-to-end.
Own on-site metadata (titles, descriptions, headers) across the site and every new page launch.
Run a content refresh program: identify underperforming or outdated pages and rewrite them.
Maintain and prioritize the content backlog as part of the broader site roadmap.
Keep content aligned to brand voice and tone while writing for search intent.