Manager of Sales and Marketing Development
About The Position
The Manager of Sales and Marketing Development is a key revenue contributing role responsible for optimizing and executing sales development processes, ensuring efficient and effective lead generation transition and handoff, and creating and managing marketing outreach and targeted campaigns. This individual will play a critical role in generating and qualifying leads, nurturing opportunities, and managing the sales pipeline up to the point of handoff to the closing team. This role comprises lead generation with a marketing focus. The manager works on outbound lead generation and nurture, qualifies based on campaign engagement, supports marketing program execution, engages in social selling and digital engagement, and provides insights and feedback on campaign effectiveness.
Requirements
- Bachelor’s degree.
- 3+ years of experience in Ed-Tech or non-profit sales enablement, marketing development, or a related sales support role.
- Strong proficiency with Hubspot; must be capable of immediately optimizing and managing Hubspot for sales and marketing campaign execution.
- Demonstrated ability to analyze data, generate insights, and present actionable recommendations.
- Excellent organizational, project management, and communication skills.
- Proven track record of cross-functional collaboration and process improvement.
- Experience in lead generation, prospect qualification, and pipeline management.
- The ideal candidate is highly analytical, process-oriented, and proactive, with a passion for driving sales efficiency, marketing strategy, and supporting business growth.
- They thrive in a fast-paced environment, excel at managing multiple priorities, and are skilled at building relationships that lead to strong partnerships.
Responsibilities
- Oversee and optimize the use of sales tools such as GovSpend, Hubspot, and reporting systems to ensure data accuracy, actionable insights, and streamlined workflows.
- Develop and maintain sales dashboards, reports, and analytics to track team performance, pipeline health, and key sales metrics.
- Collaborate with marketing, sales, program, partnerships, and other cross-functional teams to align on go-to-market strategies, lead generation initiatives, and sales enablement resources.
- Generate new leads through research, outbound campaigns, and networking; qualify prospects to ensure strong fit and readiness for engagement.
- Assist in RFP process from identification to cross-department orchestration to review stage and submission.
- Nurture early-stage opportunities, providing education and value to prospects, and manage the pipeline through the initial sales stages.
- Ensure a smooth and timely handoff of qualified opportunities to the closing sales team or partnership team, maintaining clear documentation and communication.
- Identify process improvements and implement best practices to increase sales team productivity and operational efficiency.
- Support sales forecasting, territory planning, and quota setting by executing tasks such as statewide territory mapping.
Benefits
- competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
