Director of Sales and Marketing

Marriott•Burbank, CA

16h•$165,000 - $165,000•Onsite

About The Position

The Los Angeles Marriott Burbank Airport Hotel, a Spire Hospitality property, is seeking a visionary Director of Sales & Marketing to lead sales and marketing efforts in a competitive market. This role is key to driving revenue growth and ensuring the success of sales and marketing initiatives, with a focus on bringing in group and other business. The Director of Sales & Marketing will craft commercial strategies, lead digital and marketing campaigns, collaborate with on-property leaders, optimize revenue through predictive analytics, and foster strong relationships with community partners and key clients, all while leading a high-performing team. Spire Hospitality is a management company specializing in creating memorable guest experiences and delivering best-in-class service. The DOSM is the strategic leader responsible for driving top-line revenue, maximizing profitability, and elevating the property’s market share. This role oversees all sales and marketing initiatives for the full-service property, including group, transient, catering, and banquet sales. The DOSM will lead the sales team, foster strong client relationships, manage digital and traditional marketing campaigns, and ensure brand positioning aligns with the property's financial objectives.

Requirements

Visionary leader
Hunter mentality
Dynamic and results-driven individual
Passion for sales and marketing in the hotel industry
Highly motivated and strategic individual

Nice To Haves

Experience in the Entertainment Capital of the World market
Experience with predictive analytics
Experience with STAR reports and Agency360

Responsibilities

Develop, implement, and monitor annual business plans, sales strategies, and marketing budgets to achieve or exceed revenue goals.
Analyze competitive sets, market trends, and pricing strategies (STAR reports, Agency360, etc.) to identify growth opportunities and optimize RevPAR and TrevPAR.
Direct the proactive solicitation of new business across key segments (Corporate Transient, Group, Entertainment, SMERF, and Leisure).
Collaborate closely with the Revenue Management team to optimize pricing, inventory, and distribution channels.
Oversee the property’s overarching marketing strategy, including digital marketing, social media presence, public relations, and e-commerce initiatives.
Ensure all localized marketing materials, collateral, and promotional campaigns align with corporate brand standards and resonate with the Los Angeles market.
Manage relationships with external PR, advertising, and digital marketing agencies.
Recruit, train, mentor, and evaluate a high-performing sales and catering team.
Establish clear performance metrics, KPIs, and booking goals for all sales managers, holding the team accountable through regular coaching and performance reviews.