Director of Sales and Marketing

Arbors at Stoneham • Stoneham, MA

2d • Onsite

About The Position

The Arbors / Ivy Assisted Living is seeking a Director of Marketing who shares their values of family orientation, integrity, and a focus on occupancy through trust and connection. This role is ideal for someone who thrives on both heart and hustle, listening deeply, following through consistently, and bringing the integrity and accountability needed to drive results. The position is responsible for resident move-ins and meeting monthly move-in goals. The Director of Marketing will help families through emotional, high-stakes decisions with empathy, confidence, and professionalism, creating urgency that feels respectful and real.

Requirements

• Bachelor’s degree in marketing, or a proven track record of successful sales outcomes.
• 3–5 years of proven success in relationship-based sales (senior living, healthcare, medical/pharmaceutical preferred)
• A natural ability to connect with people — listening actively and communicating with empathy and respect
• Strong organizational and follow-up skills — you don’t miss details, deadlines, or commitments
• Confidence to ask the right questions and guide families toward action without losing the human touch
• A strong internal drive for excellence and a team-first attitude rooted in integrity
• Ability to support occasional weekend and evening events or business development efforts
• A valid driver’s license and ability to travel locally for outreach events

Responsibilities

• Drive sales and move-ins through thoughtful, relationship-based selling grounded in trust and connection
• Build relationships that convert to referral sources to create a strong lead pipeline through local business development grounded in trust and connection.
• Represent The Arbors / Ivy with warmth, authenticity, and professionalism at community events, networking, and outreach
• Support families through emotional decisions — helping them shift from care giving strain to the joy of simply being family again
• Use CRM tools (Welcome Home) to track leads, follow-ups, tours, and conversions with strong attention to detail
• Collaborate with leadership to execute marketing campaigns and events that reflect our culture, purpose, and values
• Maintain high standards in communication and presentation — ensuring every first impression reflects excellence
• Lead with a “we do whatever it takes” mindset and contribute to a culture of collective ownership

Benefits

• The Arbors doesn't feel "Corporate" the way other companies can, and this 3rd generation family run organization genuinely cares about its residents, family members and team members!

What This Job Offers

• Job Type: Full-time
• Career Level: Director