Manager of Relationship Marketing and Analytics

Brooklyn Academy Of Music•Brooklyn, NY

42d•Hybrid

About The Position

Brooklyn Academy of Music (BAM) is seeking a highly organized and audience-obsessed Manager of Relationship Marketing & Analytics, who is passionate about customer engagement, loyalty, lifecycle marketing, and data-driven decision making. This role is central to our marketing strategy and supports the execution of customer marketing initiatives designed to increase audience engagement, retention, frequency, and lifetime value. The manager will partner with internal marketing and technology teams to help deliver meaningful experiences across owned channels. We are looking for an inquisitive, detail-oriented individual who thinks logically, thrives in a fast-paced environment, and is obsessed with understanding our audience. You will spend your days in Tessitura and Prospect2, translating concepts into live campaigns that reach thousands of BAM audience members.

Requirements

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field a plus
Minimum 3–4 years of progressive experience in marketing analytics, CRM/database marketing, or audience development, preferably within a nonprofit arts or cultural organization.
Proficient in CRM and ticketing/database systems—experience with Tessitura and Prospect2 highly preferred
Strong analytical skills and proficiency with Microsoft Excel and other business intelligence/data visualization tools
Proficient with SQL, data segmentation and A/B testing
Excellent project management skills; capable of juggling multiple priorities, campaigns, and deadlines in a fast-paced environment
Strong verbal and written communication skills; capable of presenting findings and recommendations to non-technical stakeholders
A customer-focused mindset with the ability to advocate for audience needs through data-driven strategies
Experience tracking marketing performance and optimizing campaigns based on measurable outcomes.
Passion for the performing arts and alignment with BAM’s mission of cultivating a diverse, engaged, and accessible audience base
Demonstrated commitment to anti-oppression
Committed to supporting and advancing a diverse team
Experience in DEI concepts, programs, and initiatives
Strong interest in working at a performing arts organization
Extremely organized
Self-motivated
Excellent attention to detail
Strong problem-solving skills in live event environments
Ability to work under a deadline
Ability to multi-task
Calm and solution-oriented under pressure

Responsibilities

Build and manage audience segments and campaign lists to support relationship marketing efforts, including direct mail, email, and paid media
Build, QA, and deploy email campaigns in Prospect2. You will ensure every link, asset, and segment is perfect before hitting “send”
Support the Associate Director, Relationship Marketing & Analytics with planning and execution of institutional email campaigns
Deliver high-quality, accurate and on-time email campaigns
Identify testing opportunities and coordinate with broader CRM team to execute selected tests
Learn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across our campaigns
Assist the broader CRM team with the deployment of strategic initiatives, including A/B testing, segmentation logic, and the onboarding of new platform features
Partner with marketing and creative teams to ensure audience-facing communications align with best practices
Maintain documentation to support ongoing CRM operations
Support the Associate Director, Relationship Marketing & Analytics with data analysis that informs key marketing decisions
Assist the Associate Director, Relationship Marketing & Analytics in researching audience needs, motivations, and behaviors through data analysis, surveys, and other methods, internally and with outside vendors
Work with the Associate Director, Relationship Marketing & Analytics to formalize Marketing Division KPIs, track results against projections, and prepare statistics for leadership reports, board meetings, and other purposes