Manager of Media Relations

Weill Cornell Medical College•New York, NY

2d•Onsite

About The Position

Manages and executes media relations and crisis management functions for Weill Cornell Medicine; coordinates and stewards institutional Thought Leadership in Media Program for faculty.

Requirements

Bachelor's Degree in journalism, communications, public relations or related field
Minimum of 7 years related experience in a public relations agency, communications, media relations, academic or healthcare setting with team management experience.
Experience in supporting media trainings, crisis communications, and media relations.
Excellent writing and presentation (written and verbal) skills.
Demonstrated strong communication and interpersonal skills; demonstrated ability to interact with multiple constituencies.
Demonstrated ability to build relationships and partnerships with a variety of internal and external stakeholders.
Proficiency with MuckRack, Cision, or a comparable media monitoring platform.

Responsibilities

Devises strategic media relations plans to pitch story ideas to press; develop relationships with media outlets to drive coverage for assigned service lines.
Writes media alerts, media advisories and other press materials; reviews external press releases.
Creates media lists; pitches and coordinates interviews and shoots with reporters, film crews, photographers, and producers.
Accompanies media to and from interviews and photo sessions to enforce policies.
Guides media team responses to vet challenging requests when the Director and Assistant Director are unavailable; counsels team on media lists, shoots and pitching projects.
Manages the Thought Leadership Program by engaging in brainstorms and creative meetings, overseeing media team staffing and assignments, managing external agencies and other stakeholders, and partnering with the project manager and team leads.
Attends and participates in all course sessions for strategic oversight and continuity.
Expands and leads the media team’s post-program presence for Thought Leadership with increased follow-up pitching interactions and engagement, tracking and evaluation, and results monitoring and reporting.
Presents External Affairs capabilities at all programs in concert with the Assistant Director.
Manages and creates results reports for leadership.
Under guidance, drafts responses to reputational issues and emergency situations; supports crisis response strategy; captures strategy and positioning in presentations, action plans, briefings, and analyses for leadership.
Manages development and internal coordination of crisis management materials, including drafting media responses and document review processes.
Manages external agencies for media relations and crisis management, including coordinating pre- and post-meeting preparation and deliverables for campus-wide Issues Communications Task Force meetings.