Manager of Marketing

Big Brothers Big Sisters Twin Cities•Minneapolis, MN

3d•$58,000 - $66,000•Hybrid

About The Position

The Marketing Manager oversees the day-to-day operations of Big Brothers Big Sisters Twin Cities' digital marketing function. Reporting to the Director of Marketing & Communications, this position manages the organization's digital marketing ecosystem, including website management, email marketing systems, audience engagement, search engine optimization (SEO), paid media, and analytics, to support volunteer recruitment, donor engagement, fundraising, and community awareness. The Manager translates strategic priorities established by the Director into coordinated digital marketing initiatives, manages specialized digital resources and vendor relationships, and continuously evaluates opportunities to improve organizational performance through data and audience insights. This role serves as the department's digital marketing subject matter expert and collaborates across the organization to implement integrated marketing initiatives aligned with agency priorities.

Requirements

Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related field, or equivalent professional experience.
Five or more years of progressively responsible experience in digital marketing, marketing communications, audience engagement, or related fields.
Experience managing email marketing platforms and marketing automation.
Experience managing website content management systems (WordPress or similar).
Experience implementing digital marketing campaigns.
Experience analyzing marketing performance and reporting results.
Experience coordinating vendors and multiple concurrent projects.
Strong understanding of integrated digital marketing strategy and implementation.
Knowledge of website optimization, SEO, email marketing, paid media, and digital analytics.
Ability to oversee a specialized digital marketing function independently.
Strong analytical and problem-solving skills.
Excellent project management and organizational abilities.
Ability to manage multiple priorities simultaneously.
Strong communication and relationship-building skills.
Ability to translate organizational priorities into effective digital marketing initiatives.
Commitment to accessibility, inclusion, and equitable communications.
Continuous learning mindset and willingness to adopt new technology.
Experience working inclusively with diverse teams and individuals to build belonging.
Have a valid driver’s license and a reliable means of transportation for the performance of work responsibilities; local travel is required.
Ability to work a flexible schedule as needed, including nights and weekends for events.

Nice To Haves

Nonprofit marketing experience.
Experience with Feathr or comparable digital advertising platforms.
Experience with Salesforce or CRM integrations.
Experience implementing SEO strategies.
Experience using AI-enabled marketing technologies.

Responsibilities

Oversee the day-to-day operations of the organization's digital marketing ecosystem.
Translate marketing and communications strategies established by the Director into coordinated digital implementation plans.
Develop digital campaign plans supporting volunteer recruitment, fundraising, donor engagement, events, and organizational awareness.
Recommend tactical improvements based on campaign performance, audience behavior, industry trends, and emerging technology.
Support continuous improvement of the organization's digital audience journey from awareness through conversion.
Manage the organization's email marketing platform (Constant Contact or similar).
Develop and maintain audience segmentation, email automation, workflows, and personalization.
Evaluate and optimize the organization's email strategy, newsletter structure, and audience engagement.
Monitor email performance metrics and recommend improvements to increase engagement and conversion.
Partner with the Marketing Coordinator on email content production, scheduling, quality assurance, and distribution.
Serve as the primary liaison with the organization's website vendor.
Manage website priorities, enhancements, testing, maintenance, and optimization.
Lead implementation of SEO best practices that improve discoverability, accessibility, and user experience.
Monitor website analytics, user behavior, and conversion pathways.
Recommend improvements that strengthen the organization's digital presence and audience experience.
Collaborate with the Marketing Coordinator on website content publishing and maintenance.
Manage day-to-day implementation of paid media campaigns through Feathr or similar, Meta, Google, and other approved advertising platforms.
Coordinate campaign setup, targeting, budgets, creative implementation, optimization, and reporting.
Monitor campaign performance and recommend improvements that maximize return on investment.
Coordinate with advertising vendors and platform partners.
Provide performance updates and recommendations to the Director.
Develop and maintain marketing dashboards and digital performance reports.
Analyze website, email, paid media, SEO, and campaign performance.
Monitor organizational marketing KPIs and audience engagement trends.
Partner with internal data teams to improve attribution and reporting.
Translate data into actionable recommendations that support organizational decision-making.
Maintain documentation, standards, and best practices for digital marketing operations.
Support CRM integrations and digital platform enhancements.
Partner with Development, Community Engagement & Recruitment, Programs, and other departments to translate approved business objectives into coordinated digital marketing initiatives.
Coordinate digital implementation plans with internal stakeholders while ensuring alignment with departmental priorities established by the Director.
Manage day-to-day relationships with website, advertising, analytics, and marketing vendors.
Monitor project timelines, deliverables, and digital marketing priorities.
Support agency-wide marketing campaigns and organizational initiatives.
Assist with digital vendor contracts, invoices, platform renewals, and approved marketing budgets.
Participate in annual planning, project management, reporting, and continuous improvement efforts.
Perform other duties as assigned.
Maintain knowledge of community needs, resources, and networks.
Communicate professionally with internal and external constituents.
Work collaboratively to achieve results as specified in the strategic plan.
Promote teamwork by overseeing and participating in various teams, including work groups and interdepartmental meetings.
Positively represent BBBS in the larger community.
Assist in agency-wide events and initiatives including recruitment, fundraising, event management, and community outreach.
Honor and respect the diversity of lived experiences, fostering an inclusive and equitable environment within the organization.
Contribute to the overall success of the agency in order to achieve the BBBS mission.
Handle data from youth, families, mentors, or other constituents with care, ensuring secure and private maintenance.