Manager of Marketing Performance Analytics
About The Position
The Manager, Marketing Performance Analytics drives marketing ROI by collecting, analyzing, and interpreting data from multiple sources. The role evaluates marketing effectiveness and leads a professional staff focused on reporting and strategic insights. Working with cross-functional teams that include product management, digital marketing, IT, and analytics, the Manager establishes expectations for measuring and reporting tactical marketing activities in alignment with business objectives. This hybrid role requires working three days a week in AAA’s Walnut Creek, California office. The position develops marketing performance dashboards and reports, supports campaign measurement and reporting practices, manages the Marketing Analytics team’s priorities and work quality, and provides insights and recommendations to executive management.
Requirements
- Bachelor’s degree in Marketing, Analytics, Computer Science, or a related field.
- At least 7 years of professional experience in marketing analytics, campaign analytics, or digital analytics.
- At least 3 years of supervisory experience.
- Strong analytical and problem-solving skills, including the ability to turn complex data into actionable insights.
- Experience with digital and analog campaign management and end-to-end attribution.
- Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360, and Google Analytics or Supermetrics.
- Excellent data visualization and reporting skills using Tableau, Looker, or similar tools.
- Ability to present data insights and complex issues effectively to audiences including executives.
- Proficiency with web analytics platforms such as GA4.
Responsibilities
- Develop dashboards and reports connecting marketing performance to business outcomes, including lead generation, pipeline progression, Member engagement, and ROI.
- Provide expertise or identify subject matter experts to support multifunctional marketing efforts across tactics and strategies.
- Help the marketing team track and report campaign performance by providing tools, guidance, and best practices that promote self-sufficiency.
- Collaborate on defining and maintaining standards for data tagging and field usage to streamline reporting and measurement.
- Manage the prioritization, quality, and impact of work produced by the Marketing Analytics team.
- Collaborate with peers across Member Experience, Marketing, Analytics, and IT.
- Communicate effectively and develop team members to increase the impact of communications to Members and prospects.
- Provide executive management with recommendations and solutions for short- and long-term actions.
- Deliver insights that support tangible improvements, strategic decisions, and campaign performance optimization.
Benefits
- Opportunity to participate in an AAA discretionary annual incentive plan or other incentive plans, depending on position.
- Company 401(k) match of $1 for $1 up to 6% of eligible earnings per pay period.
- Medical, dental, and vision benefits.
- Wellness program.
- Paid holidays.
- Paid time off accrued monthly; depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Free AAA Classic Membership.
- AAA product discounts.
- Tuition reimbursement program.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
