Manager of Marketing Performance Analytics
About The Position
The Manager, Marketing Performance Analytics drives marketing return on investment through collecting, analyzing, and interpreting data from multiple sources. The role evaluates the effectiveness of marketing efforts and leads a professional staff focused on reporting and strategic insights. Working with product management, digital marketing, IT, analytics, and other cross-functional teams, the manager sets expectations for measuring and reporting tactical marketing activities in alignment with business objectives. The manager develops dashboards and reports that connect marketing performance to business outcomes, supports campaign tracking and reporting, and helps establish data-tagging and field-usage standards. The role is accountable for the Marketing Analytics team's priorities, work quality, and impact; develops team members; and provides executive management with actionable insights and recommendations for both short- and long-term decisions. This is a hybrid position requiring three days per week in the Walnut Creek, California office.
Requirements
- Bachelor's degree in Marketing, Analytics, Computer Science, or a related field.
- At least 7 years of professional experience in marketing analytics, campaign analytics, or digital analytics.
- At least 3 years of supervisory experience.
- Strong analytical and problem-solving skills, including the ability to turn complex data into actionable insights.
- Experience with digital and analog campaign management and end-to-end attribution.
- Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360, and tools such as Google Analytics and Supermetrics.
- Excellent data visualization and reporting skills using Tableau, Looker, or similar tools.
- Ability to present data insights and complicated issues effectively to a range of audiences, including executives.
- Proficiency with web analytics platforms such as GA4.
- Intellectual curiosity, collaboration, and a bias toward action.
Responsibilities
- Develop dashboards and reports that connect marketing performance to business outcomes, including lead generation, pipeline progression, Member engagement, and return on investment.
- Provide expertise, or identify subject matter experts, to support multifunctional marketing efforts across tactics and strategies.
- Support campaign performance tracking and reporting by providing the marketing team with tools, guidance, and best practices that encourage self-sufficiency.
- Collaborate on defining and maintaining standards for data tagging and field usage to streamline reporting and measurement.
- Prioritize and oversee the quality and impact of work produced by the Marketing Analytics team.
- Collaborate with peers across Member Experience, Marketing, Analytics, and IT.
- Communicate effectively and develop team members to improve the impact of communications to Members and prospects.
- Provide executive management with recommendations and solutions for short- and long-term actions.
- Deliver insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.
Benefits
- 401(k) company match of $1 for every $1 contributed, up to 6% of eligible earnings per pay period.
- Medical, dental, and vision benefits.
- Wellness program.
- Paid holidays.
- Paid time off accrued monthly.
- Depending on position, an additional 24 hours per year designated for volunteer activities.
- Free AAA Classic Membership.
- AAA product discounts.
- Tuition reimbursement program.
- Opportunity to participate in an AAA discretionary annual incentive plan or other incentive plans, depending on position.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
