Manager of Marketing & Media Relations (Bilingual/Spanish)

Servicios de La Raza•Denver, CO

10d•$70,000 - $75,000•Onsite

About The Position

Responsible for oversight and execution of all marketing, social media, public relations, planning, and audience growth. This role will partner with leadership at all levels within the agency. The ideal candidate will be highly collaborative, organized, a critical thinker, work under pressure and deadlines, and able to handle multiple projects at once. As a member of the Development Team, they will be responsible for driving the creative initiatives to promote and expand the work, brand, and positive reputation of the agency. This role will be expected to explore and implement innovative marketing and promotional tactics to support special projects and grants.

Requirements

Bachelor’s degree in marketing, communications, or related field.
3-5 years of experience in marketing.
A passion for creative marketing and community education.
Bilingual in Spanish (verbal and written) is required.
Excellent Verbal and Written Communication
Professional Demeanor
Skilled in marketing and copywriting
In-depth understanding of social media platforms

Nice To Haves

WordPress proficiency, a plus.

Responsibilities

Craft and implement comprehensive marketing strategies that reflect our mission and amplify our reach in accordance with continuous growth of agency, to include a bi-weekly newsletter.
Provide supportive oversight of agency’s social media accounts and leverage analytics and advertising campaigns to boost our digital footprint and fulfill grant obligations and reporting. Stay up to date on industry trends and best practices in social media, digital marketing, and design to ensure our strategies are innovative and effective; professional and advertising experience with social media required.
Oversee creative projects from start to finish with external vendors for print projects, signage, and outdoor media.
Creates engaging bilingual content for a range of media, including but not limited to digital and traditional ads, social media, signage, emails, landing pages, websites, magazines, press kit materials, and print collateral.
Ensure consistency in brand messaging across all communication channels, assist in developing brand guidelines to enhance brand recognition and loyalty.
Oversee and assist in updating and maintaining the company’s website, optimize content for SEO, and ensure positive user experience. WordPress proficiency, a plus. Willingness to learn is required.
Generate creative and engaging content for marketing campaigns, website, newsletter, social media, and other communication channels.
Graphic design assistance for marketing materials such as flyers, banners, reports, and other visual assets.
Regularly evaluate and report on the effectiveness of communication strategies and campaigns, using data to inform future decisions.
Build and maintain relationships with media outlets to enhance earned media opportunities; prepare and distribute press releases, coordinate press encounters as needed, perform regular media scans and track features.
Assist with colleagues and event planners, support in the planning execution of events, ensuring consistent messaging, marketing in advance, and press notification when applicable.
Work closely with the VP of Development, and President/CEO to understand expectations and priorities while delivering assignments on deadline and adhering to brand standards.
Ability to bring a kind and professional voice to the agency’s social presence.
Understand the overall mission and vision of Servicios de La Raza and the needs of the Latino community of Colorado.
Ability to travel within the State.
All members of the SDLR workforce are expected to support the agency’s community outreach, civic engagement, and recruitment efforts.
Support the agency’s fundraising objectives, which may include tasks such as active fundraising, grant development, solicitation of donations, agency ambassadorship, informational outreach, and public speaking.
Commitment to and experience with equity, cultural relevance, diversity, social justice, and disparity reduction practices with persons of color, agencies of color, and underserved communities.
Ability to establish and maintain effective working relationships with clients, co-workers, agency partners, and the public.
Other duties as assigned.