Manager of Marketing and Events

VIA VISUALLY IMPAIRED ADVANCEMENT • Buffalo, NY

7d • $63,000 - $70,000 • Onsite

About The Position

VIA is seeking a full time Manager of Marketing and Events. This position is primarily responsible for developing and implementing marketing and communication initiatives that strengthen brand awareness and advance the agency's priorities and goals. Under the direction of the Vice President of Development, this position also serves as co-lead of annual fundraising events.

Requirements

• Bachelor’s degree in marketing, public relations, journalism, or related field.
• Minimum of 3 years’ experience in marketing or communications-related field.
• Experience utilizing design/web platforms (i.e., Adobe, Photoshop, Canva, Word Press)
• Experience utilizing digital marketing platforms (i.e., Hootsuite, Google Analytics)
• Experience in Microsoft Office Excel, Adobe Suite, iMovie, Filmmaker Pro, Facebook, Twitter, Instagram

Nice To Haves

• Experience in a nonprofit setting preferred

Responsibilities

• Develop and execute an annual marketing and outreach plan across channels and segments.
• Meet with department leads to understand priorities and facilitate strategic discussions for how marketing and outreach activities can facilitate outcomes.
• Collaborate with internal teams to ensure employees understand and effectively communicate the brand message.
• Write, design, manage, and update VIA’s printed marketing collateral, including program brochures, newsletters, etc.
• Create and implement digital marketing strategies, including but not limited to e-mail blasts, website updates, social media, newsletters, and advertisements.
• Develop and track metrics that will provide feedback on the impact of marketing initiatives.
• Work in partnership with the Vice President of Development to coordinate and execute annual fundraising projects and events, including the execution of an annual fund appeal campaign and yearly donor event.
• Manage the annual marketing budget.
• Collaborate with internal teams to enhance employee and stakeholder engagement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level