Manager of Business Systems and Data

Goldfish Swim School Franchising•Troy, MI

5h•Remote

About The Position

The Manager of Business Systems & Data serves as the primary hands-on owner across systems, data flows, and technology vendors. Responsible for executing the business systems and data roadmap day-to-day, this role serves as the connective tissue among operations, marketing, and finance, working alongside executive leadership and a fractional CTO.

Requirements

Six to ten years of experience in business systems, marketing or revenue operations, data, or analytics.
Experience owning integrations between SaaS platforms.
Working SQL knowledge and comfort operating in a data warehouse environment.
Hands-on experience with a CRM, with Salesforce strongly preferred.
Ability to build, review, and validate reports.
Strong vendor-management and coordination instincts.
Ability to communicate effectively with both technical and non-technical stakeholders across operations, marketing, and finance.
Strong documentation discipline.
A security-conscious mindset when working with customer and company data.

Nice To Haves

Experience in a franchise, multi-unit, or multi-location business.
Familiarity with marketing analytics platforms such as GA4 and GTM.
Experience with call tracking and marketing automation platforms, including Act-On or similar tools.
Experience working alongside a fractional or part-time technical leader.
BigQuery and dbt experience is strongly preferred.

Responsibilities

Own the day-to-day health and data flow of integrations connecting Salesforce, iClassPro, marketing data warehouse, GA4, and call tracking. Catch breaks early and resolve issues to prevent data quality degradation.
Translate operational, marketing, and financial requirements into system updates, reports, or vendor tasks. Partner across teams on attribution, franchisee-facing systems, and financial metrics.
Act as the primary contact for technology vendors. Clearly define data and integration requirements, keep projects on track, and communicate progress to leadership.
Maintain and expand reporting across Salesforce, iClassPro, and BigQuery/dbt. Support campaign attribution, lead quality, and key business metrics.
Maintain data dictionaries, business logic, system documentation, and data lineage maps. Validate KPIs across source systems and manage cross-system changes safely.
Maintain standard operating procedures, system inventories, and access records while protecting customer and operational data. Support regulatory consent and compliance requirements.