Manager, National Sales

Rise Baking Company, LLC•Bentonville, AR

About The Position

Develop and manage the commercial relationship with Walmart and/or Sam’s Club, driving sales growth, expanding distribution, and delivering against joint business objectives. Serve as the primary internal and external point of contact for the account, aligning Rise Baking Company’s capabilities with retailer strategies to create mutual, sustainable value.

Requirements

Bachelor’s degree in business, sales, marketing, or a related field
5+ years of progressive CPG sales experience, with direct Walmart and/or Sam’s Club account management strongly preferred
Demonstrated success managing large, complex retail accounts with full P&L accountability
Experience developing and presenting joint business plans and managing trade funds
Deep knowledge of Scintilla, Madrid, and retail analytics platforms
Proficiency with syndicated data tools (IRI/Circana, Nielsen)
Strong analytical and financial acumen; ability to translate data into compelling, action-oriented narratives
Experience with CRM or account planning tools
Strong computer skills, including Microsoft Office (Excel, PowerPoint, Word, Outlook), Claude, ChatGPT
Excellent communication and interpersonal skills; ability to influence and build relationships at all levels
Proven ability to lead and influence cross-functionally across multiple departments
Ability to work cross-functionally, convey complex issues, and maintain confidentiality
Detail oriented with the ability to organize and prioritize, show flexibility, and multi-task to execute simultaneous projects and activities to meet objectives and deadlines
Self-motivated, goal oriented, quality driven, and capable of working independently with minimal supervision
Willingness to travel as required to meet with retail partners and attend internal business reviews

Nice To Haves

Background in baked goods, food manufacturing, or related category desired

Responsibilities

Serve as the primary point of contact for Walmart and/or Sam’s Club; own the end-to-end customer relationship, including buyer, category, and senior leadership engagement
Develop and execute annual joint business plans (JBPs) that align Rise’s growth objectives with the retailer’s strategic priorities
Achieve volume, revenue, and profit targets through strategic selling, promotional planning, and distribution expansion
Lead all sales presentations, line reviews, and new item sell-in meetings; bring compelling, data-driven stories that position Rise for growth
Analyze POS, syndicated data (IRI/Circana/Nielsen), and internal sales data to identify trends, opportunities, and competitive threats
Collaborate with the Marketing team to develop customer-specific programming, promotional events, and omnichannel strategies aligned to retailer platforms (e.g., Walmart Scintilla, Sam’s Club Member Access Platform)
Partner with Supply Chain and Demand Planning to ensure accurate forecasting, on-shelf availability, and in-stock performance
Harness and employ AI effectively to manage sales and grow revenue
Monitor and report on account performance on a regular cadence; provide insights and recommendations to internal leadership
Stay current on retail landscape, category dynamics, and competitive activity within mass and club channels
Partner with internal stakeholders to develop and present new ideas and programs, ensuring best-in-class service and speed to market
Support food safety program, quality standards, and legality of manufactured products
Perform other job-related duties as assigned