Manager, Medicaid Plan Marketing Kansas

Elevance Health•Overland Park, KS

11d•Hybrid

About The Position

This role requires associates to be in-office 3 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Please note that per our policy on hybrid/virtual work, candidates not within a reasonable commuting distance from the posting location(s) will not be considered for employment, unless accommodation is granted as required by law. Blue Cross and Blue Shield Healthy Blue is a proud member of the Elevance Health family of companies. An alliance with Blue Cross and Blue Shield, Healthy Blue provides Medicaid plans to Kansas, Louisiana, and Missouri residents. The Manager, Medicaid Plan Marketing Kansas is responsible for coordinating and directing the efforts of the Medicaid marketing initiatives. Develops objectives, policies, and programs for marketing activity related membership growth, retention, acquisitions, and business initiatives.

Requirements

Requires a BA/BS degree in a related field and a minimum of 7 years of related experience, including at least 3 years of leadership experience; or any combination of education and experience, which would provide an equivalent background.

Nice To Haves

Planning and leading community events/partnerships; building relationships with local organizations and stakeholders is preferred.
Experience driving member growth and expansion is preferred.
Experience developing and executing multi-channel campaigns; using data/analytics to increase engagement is preferred.
Experience in securing media coverage, managing press inquiries, and drafting press releases is preferred.
Experience working in Kansas with demonstrated knowledge of local audiences, competitive landscape, and regional marketing channels is preferred.
Experience with Kansas Medicaid managed care and Long-Term Services and Supports (LTSS), including familiarity with relevant stakeholders, referral pathways, member engagement, and regulatory requirements is preferred.
MBA preferred.

Responsibilities

Develops short and long term growth, marketing and retention strategies and objectives.
Directs and coordinates activities of the business if Initiative to assure alignment with corporate goals.
Researches and evaluates competitive activity.
Develops and implements of an effective tracking mechanism for daily, weekly, monthly, and yearly activities and productivity.
Develops and conducts office and field rep training methods.
Oversees the quality control process and procedures.
Ensures compliance with state and municipal laws, rules, and guidelines for marketing and outreach.
Hires, trains, coaches, counsels, and evaluates performance of direct reports.