Manager Media Strategy and Planning

Hilton • McLean, VA

3h • $90,000 - $130,000 • Hybrid

About The Position

The Marketing & Loyalty team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results. As Manager, Media Strategy & Planning, you will build and oversee the execution of comprehensive, multi-channel media plans for Hilton, contributing to innovative and impactful campaign development from conceptualization through execution in a collaborative, fast-paced environment. You will ensure timelines are met, expectations across multiple partners are managed, and strong media safeguards are implemented, while providing subject-matter expertise, leading media agency relationships, and applying emerging tactics in the evolving advertising marketplace.

Requirements

• Five (5) years of work experience at a media agency or in a corporate media role
• Experience planning across a wide array of media channels, including Social, TV/Video, Audio, Digital, and other non-traditional media
• Experience planning and stewarding cross-channel media campaigns and sponsorships
• Strong understanding of the programmatic digital landscape and how to use audience and data-targeting tactics
• This is a hybrid role based in our corporate office in Dallas, TX or McLean, VA
• Travel up to 10%

Nice To Haves

• BA/BS Bachelor's degree
• Project-management ability across critical and often fluctuating deadlines
• Experience overseeing college sports marketing and media partnerships
• Flexibility as needs evolve, with the ability to establish clear processes and direction
• Strong reputation within the media community
• Experience managing complex media plans across several lines of business

Responsibilities

• Lead the planning, management, and execution of Hilton's Masterbrand media campaigns, partnering with internal stakeholders and agency teams to deliver integrated, full-funnel media plans that achieve business objectives.
• Manage enterprise media partnerships and sponsorships, ensuring successful execution, ongoing optimization, and delivery against agreed business outcomes.
• Track, evaluate, and communicate partnership performance and value realization, developing executive-ready reporting that demonstrates business impact and informs future investment decisions.
• Lead the planning and activation of sponsorship and custom media programs with key media partners, ensuring strategic alignment with campaign objectives.
• Partner closely with internal marketing, creative, brand, and agency teams to ensure media, creative assets, and custom executions are aligned, delivered on time, and optimized across all placements and channels.
• Build strong cross-functional relationships across Marketing, Brand, Creative, Partnerships, and agency teams to successfully manage complex initiatives and drive projects from strategy through execution.

Benefits

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what's next

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree