Manager, Media Strategy & Planning

OBrien Industries Inc • Omaha, NE

4d • Onsite

About The Position

OBI Creative is seeking a Manager, Media Strategy & Planning to lead OBI’s media practice through strategic planning, performance oversight, and team leadership. Reporting to the VP, Integrated Marketing, you'll guide integrated paid media strategy, oversee the health of client accounts, develop a talented team of media buyers, and serve as OBI's primary strategic contact for key media platforms and vendors. This role is for someone ready to bring their strategic expertise into an environment where Curiosity, Collaboration, Tenacity, Responsibility, and Innovation define the culture.

Requirements

• 7+ years of progressive experience in media strategy, planning, or buying, with demonstrated success developing integrated paid media strategies across digital and traditional channels.
• Experience leading, coaching and developing media professionals while fostering accountability, collaboration, and continuous growth.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance, identify optimization opportunities, and guide data-driven decisions across multiple client accounts.
• Deep understanding of today's paid media ecosystem, including paid search, paid social, programmatic, streaming, and traditional media.
• Comfortable leading integrated planning conversations across channels.
• Hands-on experience with demand-side platforms (DSPs) and programmatic media strategy, with the ability to guide best practices and support team development.
• Ability to present media strategy and performance insights clearly to clients and internal stakeholders, building trust and serving as a confident advisor.
• A passion for staying ahead of media trends, emerging technologies, and evolving consumer behaviors while continuously advancing media capabilities.

Nice To Haves

• Passion for building stronger strategists, not just stronger campaigns.
• You're a strategic thinker who enjoys solving marketing challenges through thoughtful media planning—not just executing campaigns.
• You naturally connect audience insights, business objectives, and performance data to build recommendations that drive measurable results.
• You enjoy coaching others, sharing your expertise, and helping teams grow into stronger strategists.
• You're equally comfortable presenting to clients, collaborating with cross-functional teams, and building trusted relationships with media partners.
• You're curious, adaptable, and committed to continuous learning, always looking for better ways to strengthen media strategy and client results.

Responsibilities

• Lead integrated paid media strategy by aligning audience insights, business objectives, and budget investments across digital and traditional channels.
• Guide annual planning, campaign recommendations, and channel allocation to deliver measurable business results.
• Provide strategic oversight across all media accounts by monitoring campaign performance, reviewing dashboards, and guiding optimization decisions.
• Lead, coach, and develop a talented team of media buyers by providing strategic guidance, performance feedback, and professional development opportunities.
• Serve as OBI's primary strategic contact for key media partners. Build strong relationships, evaluate emerging capabilities, and introduce new opportunities and best practices that strengthen OBI’s media practice.
• Partner closely with creative, engagement strategy, digital, and client services teams to ensure paid media strategies align with broader campaign goals and business objectives.

Benefits

• A leadership role with meaningful influence on client performance and agency growth.
• A collaborative, inclusive workplace where your expertise and ideas are valued.
• Opportunities for professional growth, leadership development, and continuous learning.
• Competitive salary and benefits package.
• Flexibility and a supportive culture that values balance and well-being.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed