Manager, Media Investment

Tombras•Knoxville, TN

7h•Onsite

About The Position

The Manager of Media Investment is responsible for developing granular and impactful media plans that latter up to the brief while simultaneously overseeing active campaign success to deliver the client’s goals. This position will be a daily contact for both the internal planning team and the external client.

Requirements

3-4 years of experience in Media Investment buying and planning at a media agency
Advanced proficiency in media planning/buying via a programmatic trading platform like The Trade Desk, Basis or a similar DSP partner
In-depth knowledge of integrated channel strategies and concepts
The ability to optimize cross-campaigns and cross-platform towards a holistic CPA
Experience in optimizing inventory, audience overlays and secondary campaign guardrails to maximize efficiencies while still scaling campaign budgets to spend in full
Can create advanced media plans with minimal assistance or input from senior personnel
Displays a fair understanding of analytics platforms and can utilize them to gauge paid media performance beyond platform
An in-depth understanding of how other media affects programmatic campaigns
The ability to explain complex technical topics in an easy to understand, client-facing way

Responsibilities

Overseeing campaign success which involves campaign architecture, optimizations and measurement
Develop advanced Media Investment plans and mid-campaign recommendations
Possess expertise in utilizing in-house DSPs (The Trade Desk and Centro) and related platforms/tech-stack across a myriad of client campaigns
Collaborating with the media planning & advertising operations team to audit the consumer journey and confirm proper tagging & tracking implementation
Execute comprehensive performance analysis based on platform metrics and data points
Support Senior Managers & Supervisors in the development of team members from a process & vertical perspective
Researches and stays up-to-date on technology and trends surrounding Media Investment buying (DSPs, inventory & data sources, fraud protection, best practices, etc.)
Maintains a good relationship with our programmatic inventory and data vendors
Perform other job functions, as required by their Supervisor