Manager, Marketing
About The Position
The Enterprise Manager, Marketing will execute both local and Enterprise programs to support strategic priorities. Manage activities and staff in developing and deploying Enterprise plans in local and national markets. This individual will also represent our brands to agencies, media outlets, and assist in managing efforts that further the vision and mission the organization. Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe’s Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit savealifenow.org. Connect with us on Facebook, X, Instagram, and LinkedIn.
Requirements
- This position does supervise staff.
- Under direction of assigned managerial staff.
- Supports organizational quality efforts by accepting responsibility for: Reporting any problems relating to the product, process and quality system. Participating in the implementation of solutions to problems.
Responsibilities
- Execute both local and Enterprise programs to support strategic priorities.
- Manage activities and staff in developing and deploying Enterprise plans in local and national markets.
- Represent our brands to agencies, media outlets, and assist in managing efforts that further the vision and mission the organization.
- Develop appropriate national and local programs, tactics, and tools for building donor frequency, growing the donor base and other strategic priorities.
- Manage relationships with individuals and organizations that support the blood centers.
- Develop and manage partnerships to increase blood center exposure and effectiveness in local communities.
- In partnership with agencies, optimize media relationships and purchases to achieve strategic priorities.
- Reviews partnership agreements and media plans.
- Helps directs marketing and communications team to create and promote programs to encourage blood donation and meet goals.
- Provides materials to other departments to ensure alignment on Enterprise and local marketing programs to ensure participation in marketing initiatives.
- Support Enterprise Marketing Leadership and other duties as assigned.
- Travels as required.
- Assists and supports team members.
- Communicates with supervisors and other CBC staff.
- Makes recommendations to improve organizational processes.
- Any related duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
