Manager Marketing

DOWN TO EARTH DISTRIBUTORS INC•Eugene, OR

17d

About The Position

As the Marketing Manager, you will be responsible for Marketing activities related to Down To Earth Wholesale Sales, All Natural Fertilizers and Retail Sales. Digital media branding and content will be a key responsibility. The Manager is extremely skillful in strengthening Branding across Down To Earth social media, harmonizing Branding across divisions and improving digital media footprint across the board. Through effective project management, creative problem solving and skillful communication he/she will manage the complex nature of an established suite of brands while leading the evolution of its assets and activities in a changing marketplace. This position will collaborate with the Finance, Distribution, Retail, Wholesale Sales, Direct Sales and Fertilizer Production departments, as well as with colleagues from other divisions. Highly collaborative, highly professional, skill in digital media forums and ability to work with different groups without directly managing those groups, are all attributes necessary for successful execution in the role.

Requirements

Interpersonal and Cross-Functional Skills
Brand Management
Customer Relationship Management
Excellent communication skills
Excellent WordPress skills
Strong digital security skills and acumen
High level of understanding of the market
Results oriented; knows how to get things done in an effective and efficient manner with available resources
Demonstrated affinity for collaboration, including counterparts and colleagues across divisions; ability to work with multiple stakeholders and wear more than one hat based on circumstance
Strong social skills and ability to interact in diverse environments
Planning, organization and problem-solving skills
Graphic Design and WordPress required

Responsibilities

Regularly monitor and report on digital media activities and projects across Wholesale, Retail Sales and Fertilizer to ensure Marketing goals are met and in support of organizational strategy and objectives
Prepare Marketing activities and proposals based on customer performance, industry research and market data
Manage and develop budgets for Marketing related expenditures including travel, brand promotions
SEO, Ad campaign development and management, experience with Google, Amazon, Instagram, Facebook required
Content creation
Web development and site rebuilds
Manage professional relationships with key accounts in collaboration with the GM Wholesale, the GM Fertilizer Production the GM Retail and the Direct Sales Manager, brand representatives and other stakeholders
Work with GMs to oversee all aspects of the Down To Earth Brand portfolio including coordinating with the GMs and the Direct Sales and Business Development Manager
Collaborate with GMs to oversee appearance, content and creative direction of the brand website(s), and social media accounts
Develop and maintain excellent customer engagement levels with internal and external audiences
Demonstrate a bias toward service, quality and teamwork by building constructive, trusting and effective working relationships internally and externally
Demonstrated ability to craft and execute effective social media brand categories
Manage and exceed set business targets assigned
Proven ability to collaboratively work with colleagues across divisions and business units
Build and maintain good and trusting relationships with clients and internal business partners
Plans and prioritizes work, sets and accomplishes goals, and completes quality work on schedule
Strives to improve own and team performance
Transparent in sharing team successes, as well as challenges in an effort to improve and achieve team KPIs
Demonstrates personal responsibility, leads by example and is conscientious
Shows initiative, commitment and enthusiasm about driving organizational success
Ability to design and implement successful integrated sales strategies
Demonstrated ability to persuade others based on facts/data