Manager, Marketing

Cozen O'Connor•Philadelphia, PA

About The Position

The Marketing Manager, Insurance Practices, at Cozen O'Connor will lead strategic marketing and business development initiatives for the firm's multiple insurance practice groups. This role supports a nationally recognized insurance platform, including Insurance Coverage & Claims, Casualty & Specialty Lines Coverage, Professional Liability Insurance Coverage, and Subrogation & Recovery, working with partners and practice leadership to expand client relationships, enhance industry visibility, and drive business growth. Known for its commitment to action and tangible results, Cozen O'Connor has rapidly grown to become one of North America's fastest-growing law firms. Offering full-service expertise in litigation, business law, and government relations, the firm serves a diverse clientele, including global Fortune 500 companies, growing middle-market firms, startups, and high-profile individuals. Established in 1970, Cozen O’Connor has more than 1,000 attorneys who help clients manage risk and make better business decisions. The firm counsels clients on their most sophisticated legal matters in all areas of the law, including litigation, corporate, and regulatory law. Representing a broad array of leading global corporations and middle market companies, Cozen O’Connor services its clients’ needs through 35 offices across two continents. The firm is consistently ranked among the top 100 law firms in America and has received recognition from prestigious legal and business organizations such as Chambers & Partners, The American Lawyer, The Legal 500, and Best Lawyers. Cozen O'Connor is dedicated to excellence and strives to achieve the right results for its clients, no matter how complex or critical the legal challenges may be. Cozen O’Connor is committed to fostering greater inclusion in the legal profession. We understand the organizational effectiveness that comes from welcoming and valuing differences within the firm, and we know that assembling a team with a breadth of perspectives and experience is necessary to provide the highest quality legal service. We encourage candidates to apply and join us in this effort. Cozen O'Connor actively welcomes applicants who have previously left the workforce and are looking to return to their careers. Gaps in experience are not penalized. Cozen O’Connor is an Equal Opportunity Employer, including disabled and veterans.

Responsibilities

Develop and implement annual marketing and business development plans for Cozen O'Connor's insurance practices, aligning them with the firm's strategy.
Serve as a strategic marketing partner to practice leaders across coverage & claims, professional liability, casualty & specialty lines, and subrogation groups.
Provide counsel on market positioning, branding, and client engagement tailored to each insurance discipline's unique client base.
Support client targeting and insurance-specific growth strategies.
Assist insurance practice teams with RFPs, panel submissions, pitch materials, and carrier-centric presentations.
Plan and execute insurance industry events, sponsor opportunities, conferences, and webinars tailored to insurance practitioners and clients.
Track trends and developments in insurance coverage litigation, bad faith claims, casualty exposures, professional liability risk, and subrogation topics.
Conduct competitive analysis of peer firms' insurance practices and market positioning to inform strategy.
Prepare market insights to support attorney strategy and client outreach.
Collaborate with attorneys to develop and promote thought leadership across insurance practice areas, including alerts, articles, client updates, and white papers.
Manage submissions to insurance-focused legal directories and rankings (e.g., Chambers Insurance, Legal 500 Insurance).
Coordinate speaking engagements, insurance trade show participation, and media opportunities.
Work with internal business development, digital marketing, and communications teams to deliver coordinated campaigns that raise Cozen O'Connor's profile in the insurance sector.
Track and report on the effectiveness of marketing and business development.
Support attorney coaching on business development best practices across insurance disciplines.