WGL - Manager, Marketing

AltaGas•Springfield, VA

19h•Onsite

About The Position

The Manager, Marketing leads the strategic execution of integrated marketing initiatives that support utility growth, customer experience, regulatory, and many other business priorities. This role translates organizational, departmental, and team strategies into coordinated marketing plans and programs that drive customer action, participation, and measurable business outcomes. Reporting to the Director, Customer Experience, the Manager ensures marketing efforts are customer-centered, data-informed, and operationally disciplined. Success requires strong leadership, cross-functional collaboration, agency management, and the ability to consistently deliver results aligned with established organizational priorities.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
7+ years of progressive marketing experience, including responsibility for campaign execution, performance management, and business results.
3+ years of formal direct people management experience as the designated direct supervisor of employees, with accountability for performance management, coaching, employee development, and performance reviews, including active direct people management of at least two direct reports within the past 6 months.
Demonstrated ability to balance confidence with curiosity, remaining open to feedback, alternative viewpoints, and new information while maintaining accountability for decisions and outcomes.
Proven experience leading integrated marketing campaigns across multiple channels.
Demonstrated ability to analyze marketing performance and translate findings into business decisions and recommendations.
Experience managing agencies and vendors with accountability for performance, deliverables, budgets, and results.
Experience presenting marketing plans, performance, and recommendations to senior and executive leadership.
Strong project management experience managing multiple priorities simultaneously.
Ability to work effectively across complex, cross-functional organizational environments.

Nice To Haves

Experience within the utility, energy, regulated services industries.
Experience developing customer communications that balance customer needs, business objectives, and regulatory requirements.
Familiarity with customer experience, Voice of the Customer, customer engagement, or customer lifecycle marketing practices.
Experience supporting marketing initiatives that require coordination across multiple business units and stakeholder groups.
Experience working in environments with legal, compliance, regulatory, or public policy considerations.
Advanced experience using marketing analytics platforms, CRM systems, customer data platforms, or performance dashboards.

Responsibilities

Execute marketing strategies and priorities established by leadership, translating organizational objectives into integrated marketing plans, campaigns, and measurable business outcomes.
Manage marketing intake, prioritization, and resource allocation across competing initiatives to ensure work aligns with business priorities, customer needs, and organizational goals.
Lead cross-functional planning and execution with partners across Customer Experience, Customer Service, Sales, Energy Efficiency, Regulatory, Communications, Operations, Digital, and other business functions to drive coordinated outcomes.
Develop and execute integrated, multi-channel marketing campaigns that drive participation, acquisition, engagement, retention, and other defined business objectives.
Incorporate customer insights, Voice of the Customer feedback, behavioral data, and market intelligence into marketing plans, messaging, and campaign execution.
Ensure all customer-facing communications translate complex business, operational, regulatory, or technical information into clear, customer-centered messaging that reflects customer needs, motivations, and desired outcomes.
Review, coach, and provide feedback to team members on customer-centered communication principles to ensure marketing materials, campaigns, and customer communications are written from the customer's perspective and aligned with customer expectations.
Establish and maintain marketing processes, workflows, campaign planning standards, and marketing brief requirements that improve consistency, accountability, scalability, and execution quality across the team.
Lead agency and vendor relationships with a strong performance-management mindset, holding partners accountable for deliverables, challenging recommendations when appropriate, negotiating for better outcomes, and ensuring transparency, quality, and value from external investments.
Monitor campaign performance, customer response, and marketing effectiveness, using data and insights to optimize execution and improve results.
Develop senior leadership and executive-ready reporting and recommendations that clearly connect marketing activities to business outcomes, opportunities, risks, and performance trends.
Lead, coach, and develop team members through clear expectations, performance management, accountability, and ongoing professional development.