Manager, Marketing (Warner Classics)

Warner Music Group•New York, NY

8d•$70,000 - $75,000•Hybrid

About The Position

Warner Classics and its sister label, Erato, represent many of today’s most renowned and vibrant artists, such as Sir Antonio Pappano, Abel Selaocoe, Joyce DiDonato, Gautier Capuçon, Fatma Said, RIOPY, and Jakub Jozef Orliński. Our labels boast a deep and historic legacy with legendary figures like Maria Callas, Herbert von Karajan, Yehudi Menuhin, Itzhak Perlman, and Mstislav Rostropovich who redefined musical excellence. The Global Classics Marketing team focuses on growing audience reach, increasing brand awareness, and achieving commercial success for a varied roster of frontline artists and their releases. They are also engaged in crafting new opportunities to expand engagement and monetization of our extensive catalog, one of the world’s largest. Based worldwide, the label consists of teams specializing in A&R, Finance, Operations, Commerce, and Legal Affairs. Additionally, shared service teams cover Tech, Digital, Sync, Licensing, Audience, and Business Intelligence.

Requirements

A professional who balances a visionary approach with a focus on commercial results, capable of working autonomously in a fast-paced environment.
Experienced in developing creative briefs and conceptualizing brand identities, with a particular curiosity about short-form storytelling and digital-first content.
A great teammate who thrives in multinational environments and can work effectively with remote teams and diverse internal departments.
Digital Marketing authority who is deeply knowledgeable in how owned, earned, and paid media intersect to grow audiences, specifically within the digital and social platforms driving modern consumption.
Passionate Classical music advocate, with a strong working knowledge of classical repertoire and contemporary artists.
Skilled at interpreting complex data to guide both the qualitative and quantitative aspects of a campaign.
Outstanding written and verbal English skills; additional proficiency in French or German is an advantage.

Nice To Haves

Experience working with artists and their collaborators.
Expertise in paid media, particularly social media marketing.
An understanding of CRM and audience-building guidelines.
A familiarity with the US classical and arts music scene and the US earned-media landscape (digital, editorial and broadcast).
A track record of managing budgets and negotiating deal terms with suppliers.
A passion for musical theatre repertoire.
Experience working in the record industry, music marketing or a related field.

Responsibilities

Be responsible for “always on” campaigns for priority artists and frontline releases.
Agree on important metrics and budgets with the Head of Department to drive commercial results across digital and physical formats.
Complete local campaigns for priority artists and catalog products.
Lead the US Classics marketing budget to ensure all investments deliver high value and meet defined objectives.
Architect multi-product campaigns and negotiate bulk media buys with key trade partners to improve brand reputation.
Build coherent, compelling, and authentic artist brands that are reflected consistently across visual assets, socials, and DSPs or equivalent experience.
Collaborate with artists alongside their partners to broaden audience reach through dynamic short-form content developed both around and between releases.
Function as a key marketing collaborator within a cross-functional team, collaborating closely with A&R, Commerce, Finance, and Business Affairs.
Collaborate with US-wide in-house teams and our creative network to build multi-pronged campaigns for artists and catalogue, developing high-impact assets that resonate with target audiences and artist brands.
Coordinate with international affiliates and maintain vital relationships with artists, managers, DSPs, and PR agencies.
Represent the label at concerts and industry events, facilitating grassroots growth through tour signings and promo activity.
Analyze performance metrics against industry benchmarks to advise strategy and measure commercial impact.
Proactively generate ideas for A&R, sync licensing, and commercial partnerships, embracing creative risk-taking to move the business forward.