Manager, Marketing Technology

Alo Yoga•Beverly Hills, CA

About The Position

Alo is looking for a Senior Manager, Marketing Technology to lead the team and platforms that power retention, personalization, and cross-channel customer journeys. This role sits at the intersection of marketing, data, and engineering, owning the strategy, roadmap, and delivery of the marketing technology stack behind Customer 360, lifecycle orchestration, experimentation, and measurement. You’ll lead a team of martech engineers and marketing technologists, own the operationalization of customer data through a CDP and reverse ETL tooling into activation platforms such as Braze, and partner with Lifecycle Marketing, CRM, Data Engineering, and Analytics leadership to deliver scalable, measurable retention and personalization programs.

Requirements

A people-first leader with a strong ownership and execution mindset, comfortable leading complex, cross-functional initiatives
6+ years of experience in Martech, Marketing Operations, CRM, or Data Engineering, including 2+ years managing technical teams or leading large programs
Strong experience with: CDPs and reverse ETL tools (e.g., Hightouch, GrowthLoop)
Messaging channel platforms such as Braze, Sinch, Attentive, or Airship (Email, Push, SMS)
Event-driven data architectures
SQL and cloud data warehouses
Managing a hybrid stack of activation tools (Email, SMS, Push), including identity resolution and frequency capping across vendors
Proven experience delivering retention marketing, CRM, and lifecycle programs at scale
Strong understanding of identity resolution, consent management, and customer data modeling
Fluent in experimentation and marketing measurement frameworks
A clear communicator who bridges marketing, engineering, and executive perspectives
High-volume Retail/eCommerce experience preferred, specifically managing transactional messaging migrations
Exposure to personalization, recommendations, or decisioning systems
Experience managing vendor relationships, contract negotiations, and platform migrations
Hands-on scripting background (Python or JavaScript)

Responsibilities

Lead, mentor, and grow a team of martech engineers and marketing technologists, setting clear goals, priorities, and development paths
Own sprint planning, delivery management, and stakeholder communication for the martech roadmap
Establish engineering standards, documentation practices, and operational runbooks across the team
Balance hands-on technical guidance with strategic planning; remain close enough to the stack to unblock the team and review designs
Own the marketing technology roadmap spanning CDP, reverse ETL, and activation platforms, including vendor evaluation, contract inputs, and platform consolidation decisions
Oversee the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic)
Guide the design of cross-channel journeys across messaging channels such as Braze (Email, Push) and related orchestration tools, driving reusable triggers, templates, and journey patterns that scale across teams and use cases
Partner with Data Engineering leadership to design and operationalize Customer 360 as the foundation for activation
Own the strategy for syncing customer profiles, traits, and audiences from data platforms into the CDP and Braze via reverse ETL
Ensure consistency of identity resolution, consent flags, and audience logic across systems
Establish and enforce ownership of marketing data definitions and source-of-truth alignment across the organization
Own the martech and data infrastructure powering paid media and acquisition, including ad platform integrations, server-side conversion APIs (CAPI), and first-party audience activation
Operationalize audience and suppression syncs to paid channels (Meta, Google, TikTok, and similar) from the CDP via reverse ETL to sharpen targeting and reduce wasted spend
Partner with Acquisition and Growth Marketing leadership to build conversion tracking, attribution, and measurement for new-customer acquisition and paid performance
Ensure privacy-compliant data sharing with ad platforms (Consent Mode, hashed first-party data), enforcing consent and suppression across paid destinations
Leverage data collaboration and identity capabilities (e.g., LiveRamp)—identity resolution (RampID), data onboarding, clean rooms, the data marketplace for third-party enrichment, cross-channel activation and addressability, and cross-media measurement—to power lookalike modeling, audience expansion, and privacy-safe targeting
Champion A/B testing, holdouts, and incrementality measurement for lifecycle and retention programs
Set tagging and campaign metadata standards to support measurement and future AI-driven performance modeling
Partner with Analytics leadership to define and report on engagement, retention, conversion, and customer lifetime value outcomes
Advance measurement capabilities such as marketing mix modeling (MMM) and geo-based incrementality testing (e.g., Haus) to quantify channel and campaign contribution to revenue
Own operational health of the martech stack: data quality, pipeline reliability, campaign delivery performance, and observability
Ensure consent enforcement, suppression logic, and governance controls are implemented and audited
Ensure compliance with privacy regulations (CCPA/GDPR), including automated “Right to be Forgotten” workflows that propagate deletions across the CDP and downstream vendors
Oversee deliverability strategy, including transactional IP pool management and IP warming (SPF, DKIM, DMARC) during platform migrations
Serve as the primary technology partner to Lifecycle Marketing, CRM, and Retention leadership
Translate business strategy into a prioritized, executable martech roadmap with clear outcomes and tradeoffs
Communicate progress, risks, and results to executive stakeholders in clear, outcome-oriented terms