Manager, Marketing Technology Specialist

CVS Health • Island, KY

3d

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. We’re looking for a Marketing Technology Manager to support and optimize the systems that power our marketing operations. In this role, you will oversee the end‑to‑end content lifecycle and manage key marketing technology platforms to ensure efficient creation, approval, and distribution of marketing assets. You will work closely with marketing, creative, and technology partners to streamline workflows, enhance productivity, and drive operational excellence. This role is ideal for someone who brings hands‑on Workfront expertise, enjoys improving processes, and thrives in a fast‑paced, collaborative environment.

Requirements

• 3+ years of experience in marketing technology, marketing operations, or a related role.
• Hands‑on administration and configuration experience with Adobe Workfront or a similar project management platform.
• Strong understanding of content lifecycle management and digital asset workflows.
• Excellent communication, problem‑solving, and project management skills.

Nice To Haves

• Experience with Adobe Experience Manager (AEM) or other CMS/DAM platforms.
• Familiarity with marketing analytics and reporting tools.
• Ability to manage multiple projects in a fast‑paced, deadline‑driven environment.
• Understanding of data structures and integration strategies across a marketing technology ecosystem.
• Knowledge of AI applications in marketing technology.

Responsibilities

• Manage and optimize marketing technology platforms, including Workfront, and support digital asset management (DAM) and content management systems (CMS).
• Collaborate with IT and marketing partners to integrate tools and maintain data consistency across platforms.
• Oversee the full content lifecycle—from ideation through creation, approval, publishing, and archiving—and identify automation opportunities that improve speed and quality.
• Partner with the Asset Team to ensure strong governance practices, including workflow standards and metadata requirements.
• Configure, maintain, and optimize Workfront for project management, resource planning, reporting, and operational workflows.
• Monitor and enforce Workfront data cleanliness and best practices to drive adoption and effective use.
• Develop and deliver training programs, user guides, and onboarding materials to support platform adoption and user proficiency.
• Identify opportunities to streamline marketing workflows through automation, improved processes, and KPI monitoring.
• Serve as a subject matter expert and collaborate across creative, marketing, and technology teams to support timelines, deliverables, and operational alignment.

Benefits

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees