Marketing Technology Specialist
About The Position
Platform Management: Administer and optimize global marketing technology platforms (e.g., Seismic, Workfront, marketing automation, DAM, analytics tools). Technology Strategy & Implementation: Research, evaluate, and recommend new marketing technologies that align with our marketing goals and overall business objectives. Assist with the implementation and configuration of new platforms. Integration & Data Flow: Ensure smooth data integration between systems (Workfront, Seismic, DAM, Website, etc.) for accurate reporting and personalization. Analytics & Reporting: Develop dashboards and reports to measure tool effectiveness and ROI. Governance & Compliance: Implement data governance standards and ensure compliance with regional privacy regulations (GDPR, CCPA). Training & Support: Develop documentation and training materials and provide ongoing support to global marketing teams to ensure effective utilization of all MarTech tools. Innovation: Evaluate emerging MarTech tools and recommend solutions to improve efficiency and performance.
Requirements
- Knowledge of various marketing technology software or platforms (e.g., Salesforce, Adobe, DAM, Seismic, Marketing Cloud, etc.)
- Strong knowledge of data analytics tools (Google Analytics, Tableau, Power BI).
- Ability to manage multiple priorities and meet deadlines
- Comfortable in fast-paced, deadline driven environment
- Excellent problem-solving, communication, and project management skills
Nice To Haves
- 2-3 years experience in a product management role
- Financial services experience
- Familiarity with marketing production processes and requirements
- Experience using process mapping tools: LucidChart, Viso
Responsibilities
- Administer and optimize global marketing technology platforms (e.g., Seismic, Workfront, marketing automation, DAM, analytics tools).
- Research, evaluate, and recommend new marketing technologies that align with our marketing goals and overall business objectives. Assist with the implementation and configuration of new platforms.
- Ensure smooth data integration between systems (Workfront, Seismic, DAM, Website, etc.) for accurate reporting and personalization.
- Develop dashboards and reports to measure tool effectiveness and ROI.
- Implement data governance standards and ensure compliance with regional privacy regulations (GDPR, CCPA).
- Develop documentation and training materials and provide ongoing support to global marketing teams to ensure effective utilization of all MarTech tools.
- Evaluate emerging MarTech tools and recommend solutions to improve efficiency and performance.
Benefits
- Hybrid working and reasonable accommodations
- Generous Holiday policies
- Paid volunteer time to step away from your desk and into the community
- Support to grow through professional development courses, tuition/qualification reimbursement and more
- Maternal/paternal leave benefits and family services
- Complimentary subscription to Headspace – the mindfulness app
- Corporate membership to ClassPass and other health and well-being benefits
- Unique employee events and programs including a 14er challenge
- Complimentary beverages, snacks and all employee Happy Hours
- Mentoring
- Leadership development programs
- Regular training
- Career development services
- Continuing education courses
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
