Manager, Marketing Strategy

NBCUniversal•Universal City, NY

14h•Hybrid

About The Position

The Universal Television Entertainment team is seeking a strategic and culturally fluent brand marketer to join our Marketing Strategy team, supporting the evolution and activation of Peacock’s long-term brand strategy across campaigns, partnerships, platform experiences, and cultural moments. Reporting directly to the Senior Director, Marketing Strategy, the Manager, Marketing Strategy will help shape how Peacock’s brand shows up across the ecosystem, ensuring all work aligns with our positioning, reflects cultural relevance, and deepens audience connection on and off platform. In addition to contributing to brand strategy development, you will partner with cross-functional teams to help streamline how brand guidance is integrated into campaigns and initiatives, ensuring clarity and alignment while complementing the broader workflows owned across the organization. This role is ideal for someone who is naturally curious, deeply engaged in pop culture, passionate about Peacock’s content slate, and excited to connect insights and cultural narratives into compelling brand strategy.

Requirements

5+ years of experience in consumer, entertainment, or brand marketing strategy.
Demonstrated ability to translate data, audience insights, and cultural trends into strategic recommendations.
Experience developing positioning, briefs, or narrative frameworks that guide cross-functional execution.
Proven ability to combine analytics with creativity to shape strategy.
Comfort interpreting KPIs and research to inform brand and marketing strategies.
Strong visual storyteller with excellent writing and presentation skills who brings strategies to life in compelling, easily understood ways, with fluency in Keynote for Mac (or willingness to learn).
Ability to influence and collaborate effectively within a matrixed organization.
Passion for entertainment, streaming, culture, and evolving audience behavior.

Nice To Haves

Strong cultural intuition and affinity for Peacock’s diverse and dynamic content slate.
High ownership mindset with the ability to operate independently and proactively keep leadership informed.
Bachelor’s degree preferred, master’s degree or MBA a plus.

Responsibilities

Support the development and evolution of Peacock’s brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.
Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making.
Partner with cross-functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.
Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.