Manager, Marketing SEO & Web

Ncontracts

2d•$125,000 - $135,000•Onsite

About The Position

This role reports to the VP of Growth Marketing and owns Ncontracts' full organic search presence across traditional web search and AI-powered platforms, along with all web operations and site performance. You'll own hands-on SEO execution across on-page, off-page, and technical disciplines, set strategy for HubSpot CMS, and drive conversion rate optimization. You'll manage two direct reports covering AEO/GEO and web development, and work closely with Product Marketing, Content, Design, IT, and outside development partners. This is a player/coach role where you're setting direction and staying in the work.

Requirements

6 or more years in SEO with real depth across technical, on-page, and off-page disciplines
Working knowledge of AI search platforms and GEO/AEO strategy, including Profound, Perplexity, and ChatGPT citation behavior
1 to 2 or more years managing direct reports or leading a team, with comfort operating as a player/coach
Hands-on HubSpot CMS experience and comfort with GitHub-based staging workflows
Experience managing website migrations: planning, redirects, QA, and post-migration monitoring
Fluent in GA4, GTM, Semrush, and Screaming Frog, not just familiar but actively using them day to day
Experience building and running A/B tests using CrazyEgg, GrowthBook, or a comparable tool
Strong written communication, capable of writing meta copy, page briefs, and project specs for designers and developers
Comfortable presenting performance data and strategy to marketing leadership
Fintech, regtech, or B2B SaaS background is strongly preferred

Nice To Haves

Experience building automations or agents using n8n, API integrations, Cloudflare Workers, or similar tools
Basic JavaScript, enough to read, troubleshoot, and communicate clearly with developers
Experience managing outside agencies or development vendors

Responsibilities

Manage and develop two direct reports covering AEO/GEO strategy and web development
Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals
Coach team members on craft, hold regular 1:1s, and run annual performance reviews
Own the SEO and web function budget, outside vendor relationships, and tool stack decisions
Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis
Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work
Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion
Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals
Maintain metadata at scale: meta titles, descriptions, and H1s across the full site
Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns
Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages
Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start
Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs
Own link building operations: prospecting, outreach, and relationship management using BuzzStream
Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships
Coordinate with Content on independent media coverage strategy and press mentions
Track and report on domain authority trends and link acquisition
Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema
Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries
Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues
Manage schema.org implementation across page types
Manage internal linking strategy and run periodic internal link audits
Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes
Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production
Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations
Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants
Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking
Own GA4 reporting across organic, direct, referral, and AI search traffic channels
Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health
Own keyword and visibility reporting across organic search, and build and maintain dashboards
Support behavioral analytics: on-site engagement, scroll depth, heatmaps, and conversion funnel analysis
Build and maintain dashboards that track overall web and organic search performance, and deliver regular reviews to leadership

Benefits

Responsible PTO Plan that meets or exceeds state and local medical and family leave laws
11 paid holidays
Community and social events to keep you connected and engaged
Mental Health Benefits
Medical, Dental and Vision insurance
Company-paid Group Life Insurance, Short- and Long-Term Disability
Flexible Spending Account & Health Savings Account
Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice
Pet Insurance
401 (k) with company match with eligibility on Day 1 of employment
2 Paid Volunteer Time Off Days