Marketing Science associates generate actionable insights that help the enterprise understand the effectiveness of marketing investments and optimize future decision-making. They leverage advanced measurement methodologies—including experimentation, causal inference, personalization measurement, and Marketing Mix Modeling (MMM)—to quantify incremental business impact and guide marketing strategy. Marketing Science associates are skilled in advanced analytics and analytical tools and languages such as GCP BigQuery, Python, R, SQL, Jupyter Notebook, Adobe Analytics, and Tableau. They possess deep expertise in marketing measurement and causal analytics, partnering closely with Marketing, Finance, Merchandising, Online, and Analytics teams to translate complex data into clear, actionable business recommendations. The Manager, Marketing Science is responsible for leading, developing, and mentoring a high-performing team of Marketing Science professionals while overseeing the processes and analytical capabilities that measure and improve the effectiveness of enterprise marketing investments. This role partners cross-functionally to design and execute rigorous measurement strategies, including marketing experimentation, personalization measurement frameworks, and enterprise MMM initiatives. The role is responsible for translating complex business questions into scalable measurement solutions, developing actionable insights that influence marketing investment decisions, and continuously advancing the organization's measurement capabilities. This leader fosters a culture of analytical excellence, innovation, and continuous learning, while overseeing the delivery of high-quality analytical solutions, championing best practices in causal measurement and marketing science, and communicating complex analytical findings in a clear and compelling manner to business partners and senior leadership. Additionally, this role will help shape the evolution of enterprise marketing measurement by integrating experimentation, MMM, and emerging measurement capabilities to establish best-in-class Marketing Science practices across the organization.
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Job Type
Full-time
Career Level
Manager