Manager, Marketing Programs

Ameriprise•Minneapolis, MN

5d•Hybrid

About The Position

The Experienced Advisor Recruiting (EAR) & Ameriprise Financial Institutions Group (AFIG) Marketing Manager will lead and oversee integrated marketing programs across EAR and AFIG Marketing, specifically Business-to-Business advisor recruiting marketing and Business-to-Consumer investor marketing, addressing audiences, business objectives, messaging and success measures. As a member of the EAR & AFIG Marketing team, you will collaborate on marketing strategies, tactics and content development that drive outcomes.

Requirements

Bachelor’s degree or equivalent
5-7 years marketing experience
Strong writing and communication skills
Ability to work with cross-functional teams
Ability to translate complex concepts into easy-to-understand language
Ability to think strategically
Ability to manage multiple projects simultaneously in a fast-paced environment
Proficient in Microsoft Word, Excel, PowerPoint and Outlook

Nice To Haves

B2B and B2C experience
Creative agency experience
Experience with sales enablement tools such as Seismic and Salesforce

Responsibilities

Collaborate on B2B marketing strategies that support EAR recruiting across channels (AFG, AAG and AFIG), including audience segmentation and tiering approach; develop and execute integrated marketing tactics that deliver key messages throughout the recruiting journey; tactics may include email marketing, website, Marketing Cloud, paid and organic social media, events and sponsorships
Support execution of EAR marketing tactics and associated content development; ensure the messaging frameworks are activated and appropriately represented in content and creative; oversee budget allocation
Create advisor stories and leader scripts; bring these stories to life in videos and other tactics; reinforce key messages
Monitor and optimize marketing performance across the recruiting funnel, leveraging campaign analytics and candidate engagement data to improve conversion rates and marketing effectiveness
Support AFIG business development and recruiting efforts where possible, connecting dots and bringing synergy across the team
Support the development, execution, and fulfillment of AFIG white-label marketing programs for investment programs, including creation and maintenance of marketing content at both the program and financial institution levels; provide oversight of the Marketing Library, and fulfillment of marketing requests, which may include custom requests
Work cross-functionally with several key teams including Recruiting Leadership, AFIG Leadership, Brand, Content Marketing, Digital Marketing, PR, Corporate Communications, Field Communications, Operations, Legal and Compliance